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Sales & marketing terms you should know

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  • A/B testing (split testing)
  • ABSD (Account Based Sales Development)
  • Allbound
  • API (Application Programming Interface)
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  • Blacklist
  • Bounce rate
  • Bounced email
  • Breakthrough email
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  • Client onboarding
  • Cold email
  • Cold email campaign (often referred to as “campaign”)
  • Cold email copy
  • Conversion rate
  • CRM
  • CSV file
  • CTA (call to action)
  • Custom fields/snippets
  • Customer churn
  • Customer retention
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  • Deliverability
  • DKIM (Domain Keys Identified Mail)
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  • Email automation
  • Email frequency
  • Email hygiene
  • Email sending limits
  • Email sending volume
  • Email sequence
  • Email verification
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  • Feedback loop
  • Follow-up email
  • From line
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  • ICP (Ideal Customer Profile)
  • IMAP (Internet Message Access Protocol)
  • Inbound
  • Interest level
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  • Lead generation
  • Lead generation service
  • Leads
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  • Open rate
  • Opt-out link (unsubscribe link)
  • Outbound
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  • Personalization
  • Phishing
  • POP (Post Office Protocol)
  • Predictable Revenue
  • Prospect list building tools
  • Prospecting
  • Prospects
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  • Reply email tracking
  • Reply rate
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  • SaaS
  • Sales qualification
  • Segmentation
  • Sender reputation
  • Signature
  • SMTP (Simple Message Transfer Protocol)
  • Snippet
  • SPAM
  • SPAM filters
  • SPAM words
  • SPF (Sender Policy Framework)
  • Spoofing
  • SQL (Sales Qualified Lead)
  • SQO (Sales Qualified Opportunity)
  • Subject line
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  • Targeting
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  • Value proposition
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