Cold Mailing Glossary letter r

Reply rate

Reply rate shows you what part of the addressees who got your message replied to it. Reply rate rests on many factors, the most important of which is an email copy. Woodpecker has an extra feature that allows you to mark interest levels of the replies you get. And I have to say this… don’t worry if your reply rate falls short of your expectations. 50% reply rate is possible by hard to come by.