Cold Mailing Glossary letter f

Follow-up email

You’ve sent the first cold email but no one replied. Does it mean you’ve lost them? No, it doesn’t. You can follow-up on your opening message. Just as you follow up on a meeting, you can follow up on a prospect who haven’t replied. A follow-up email is exactly that -- a kind of a reminder email you send to someone who already got at least one message from you, but hasn’t replied to it yet.