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What is a good click rate for email

A good click-through rate (CTR) for email campaigns can vary depending on various factors such as industry, target audience, and the type of email being sent (e.g., promotional, informational, transactional). However, as a general guideline, a click-through rate of around 2-4% is considered average, while rates above 5% are often considered good.

It's important to note that the effectiveness of an email campaign is not solely determined by the click-through rate. Other metrics like open rate, conversion rate, and overall campaign goals also play crucial roles in evaluating the success of an email campaign. Furthermore, the definition of a "good" click-through rate may vary based on your specific objectives and industry benchmarks.

To improve your email click-through rate, consider implementing some best practices such as personalizing the content, optimizing subject lines, using compelling calls-to-action, segmenting your audience, and regularly testing and refining your email campaigns based on the data and feedback you receive.