Cold Mailing Glossary letter s

SQL (Sales Qualified Lead)

SQL is a lead that meets a set of criteria to buy your application; one of such criteria may be hidden under the acronym of BANT (Budget, Opportunity, Need, Timeline), but there are other criteria to measure SQL. In a SaaS company like Woodpecker, SQLs are all the users who signed up for the trial minus the users with inactive trial accounts.