Cold Mailing Glossary letter i

ICP (Ideal Customer Profile)

A type of customer a company should target to get the most out of their email campaigns. 

In a perfect scenario, an ideal customer should:

  1. be ready to solve a problem they have;
  2. be willing to solve the problem;
  3. be able to solve the problem;
  4. have success potential;
  5. be characterized by acquisition efficiency;
  6. have ascension potential;
  7. have customer-driven growth potential.