Cold Mailing Glossary letter i

Inbound

One of the recognized methods of getting new leads. In inbound, you’re supposed to be there for your potential customers and wait for them to come to you, get interested, get engaged, and in result buy your service or product. You invest in inbound lead generation each time you write a blog post, make graphics, infographics and slideshares, engage in communication on social media, forums and in industry communities.