Cold Mailing Glossary letter a

API (Application Programming Interface)

Wouldn’t it be amazing if one app could communicate with another? Well, you can sort of do that by connecting the apps via an API key. An API code allows you to share a couple of the chosen features with other applications. That way, a user doesn’t need to spend hours on coding to connect such two applications. They simply use the API code to do that. To illustrate how it works, I give you an example. Say you want to send your leads generated via a cold email campaign to a CRM tool. You can generate an API key in Woodpecker and paste it directly into the CRM or via Zapier