Simply put, cold email is a message sent to a prospect who most likely doesn’t know you and hasn’t had any previous direct contact with you. In the B2B domain, cold emails are sent in order to start a conversation with a prospect. At least, this is the main use case of a cold email among Woodpecker customers. But there may be other reasons to send cold emails in B2B, like asking for an interview. Well-written cold emails usually have a specific logical structure.