Cold Mailing Glossary letter h

How to avoid emails going to spam

Avoiding emails going to spam can be challenging, as it ultimately depends on various factors and the specific email service providers' algorithms. However, here are some general best practices to increase the chances of your emails landing in the recipients' inbox rather than their spam folder:


  1. Use a reputable email service provider: Sending emails through a trusted email service provider with a good reputation can help improve deliverability.


  1. Obtain permission: Ensure that you have explicit permission from recipients to send them emails. Implementing double opt-in methods can help verify the authenticity of subscribers and reduce the chances of being marked as spam.


  1. Send relevant and engaging content: Craft emails that provide value to the recipients and avoid using spam-like or deceptive subject lines and content. Personalize your messages whenever possible and segment your email lists to send targeted content to specific audiences.


  1. Authenticate your emails: Implement email authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify your email's authenticity and help email service providers trust your messages.


  1. Avoid spam triggers: Be cautious of using spam trigger words or phrases in your subject lines and email content. Examples include phrases like "Free," "Limited Time Offer," or excessive use of exclamation marks. Balance your content to ensure it doesn't resemble common spam patterns.


  1. Maintain a good sending reputation: Monitor your email sending practices and avoid sending a large volume of emails in a short period. Build your sender reputation gradually by sending relevant and valuable content consistently over time.


  1. Provide a clear unsubscribe option: Make it easy for recipients to unsubscribe from your emails. Including a visible and functional unsubscribe link can help build trust and reduce the likelihood of your emails being marked as spam.


  1. Regularly clean your email list: Remove invalid email addresses, inactive subscribers, and those who have unsubscribed. Maintaining a clean and engaged email list can improve deliverability.


  1. Monitor email deliverability: Keep track of your email deliverability rates and investigate any sudden drops. Regularly check spam folders and monitor feedback loops to identify and address any deliverability issues promptly.


  1. Encourage engagement: Encourage recipients to add your email address to their contacts or whitelist your email domain. Prompt them to reply to your emails or move them from the spam folder to the inbox.


Remember that these practices can help improve your email deliverability, but there is no foolproof method to guarantee that your emails will always land in the inbox. It's essential to continually monitor your email performance and adapt your strategies based on the feedback and behavior of your recipients.