Cold email course - Woodpecker Academy

Start this free cold email course from Woodpecker, a cold email tool with 10 years of experience. Learn to build effective campaigns with real data, benchmarks, and insights from top senders.

Chapter 1: Why cold email

Module 1 gives you a data-backed overview of cold email as a lead generation channel. You’ll learn how to launch and scale campaigns, calculate cost per lead and ROI, and see real examples from companies generating thousands of leads. Perfect if you’re looking for a low-cost, high-impact way to grow. Start with the first lesson below.

Lessons

Lesson 1: Cold email is NOT dead here is why Lesson 2: Cost per cold email lead and ROI Lesson 3: Cost per cold email lead for a minimal setup Lesson 4: Reaching 10.000 prospects a month with cold email, setup, cost per lead and ROI (PART 1) Lesson 5: Reaching 10.000 prospects a month with cold email, setup, cost per lead and ROI (PART 2) Lesson 6: Cold email – flexible direct channel with ownership Lesson 7: Cold email evolution Lesson 8: Cold email VS other lead generation channels

Chapter 2: Prepare your cold email infrastructure

Chapter 2 gives you the complete technical foundation for cold email that actually lands in the inbox. You’ll learn how to set up domains, configure authentication records (SPF, DKIM, DMARC), and warm up your infrastructure the right way, so your emails reach the primary inbox consistently. Perfect if you want to skip the guesswork and build a setup that’s reliable and built to last. Start with the first lesson below.

Lessons

Intro: Setting up domains and email accounts Lesson 1: Using Woodpecker’s domain and email account setup Lesson 2: Buying domains and email accounts outside of Woodpecker Lesson 3: Setting up your SPF record for cold email Lesson 4: Setting up your DKIM record for cold email Lesson 5: Setting up your DMARC record for cold emai Lesson 6: Setting up your email account Lesson 7: Email warm-up and infrastructure Lesson 8: What is email warm-up? Lesson 9: Your cold email reputation Lesson 10: Pro cold email tactics for early results and lasting deliverability Lesson 11: How many email accounts do you need? Lesson 12: Scaling your cold email infrastructure

Chapter 3: Before your first campaign COMING SOON

In Chapter 3 of this cold email course you’ll find your perfect niche and get prepared to reach it. After this chapter you’ll be ready to launch your first cold email campaign.

Lessons

Lesson 1: Introduction to finding your cold email niche Lesson 2: The six-point niche scoring framework for cold email Lesson 3: Find the starving crowd and win with your cold email Lesson 4: Test: Can you reach your niche with your cold email Lesson 5: Awareness and sophistication of your niche Lesson 6: Build & tag your voice of the customer bank Lesson 7: How to rapidly create meaningful value propositions in your cold email Lesson 8: Speaking to your niche through various angles in your cold email Lesson 9: Setting up your cold email sequence structure in Woodpecker

Chapter 4: Launching your first cold email campaign COMING SOON

In this chapter you’ll launch your first cold email campaign. Together we’ll go through the process of working on the copy and setting up the perfect cold email sequence that will maximize your chances to win deals.

Lessons

Lesson 1: Introduction: The three “yeses” to earn a reply to a cold email Lesson 2: The “Preview Text” of your cold email Lesson 3: The cold email body. Lessons learned Lesson 4: Closing your emails (CTA, P.S., and signature) Lesson 5: Writing your cold email sequence using frameworks Lesson 6: Relevancy, specificity, and personalization in your cold email Lesson 7: Where can I find potential leads for my cold email campaign? Lesson 8: Creating a cold email prospect list using basic data Lesson 9: How to utilize advanced data to create better cold email lists? Lesson 10: Finalizing your cold email sequence and last checks