Cold Mailing Glossary letter c

Cold email campaign (often referred to as “campaign”)

Basically, it’s a sequence of an opening message + follow-ups. But in truth, there are many variables of successful cold email campaigns. It includes a number of emails and their content, prospect base (the addressees), CSV file with the information about them, delivery time settings and sending limits. Woodpecker allows users to create cold email campaigns and schedule their automatic sending.