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We are pleased to announce that Woodpecker Academy is now live! We've released our first online course. After 6 years of creating content focused on cold emailing, we’ve decided to merge all the knowledge we've shared so far into a step-by-step workflow that will help you launch successful cold email campaigns.
You’ve been handling leads either as a sales rep or marketer in a full-time position for a couple of years - at least. You know many tricks of the trade, but you’ve never done it on your own before. Or maybe you have, but not at scale.
SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that. But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.
Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It's a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I'm sharing with you my list of 9 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.
Recently I’ve had the pleasure of talking to Agata from Startup Development House. She shared how they use Woodpecker to get new valuable clients with less effort. If you run a software house, take a peak at their strategy - you might find some useful ideas that will improve the results of your outbound campaigns.
It’s well known that LinkedIn is the best source for finding potential leads regardless of your target, niche, or industry. Besides the ability to run super-targeted ads, it also allows you to perform really specific searches for people on the platform.
In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That's why it's important to put in the links properly into our message not to get into spam folder. Here's how to do that.
If someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.