Dos and Don’ts in Cold Emailing. How to Write a Cold Email that Wins Leads?

Dos and Don'ts in cold emailing. How to write a cold email that wins leads?

 

You created a highly targeted prospect list and carefully scheduled the campaign. Everything went smoothly from the technical side, yet you received just a few positive replies. What went wrong, then?

The problem may be in the message itself.

Read on to learn what are the dos and don’ts for writing cold emails. Check what you can change in your cold email copy and subject line to get more positive replies.

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How to Check & Improve the Reputation of Your Domain and Email Server IP

I bet you want your emails to get to your ideal prospects’ inboxes. To make sure they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays a tremendous role.

Do you know what actually affects the reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools.
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SMTP & IMAP: What Is It? How Does It Work?

SMTP & IMAP

SMTP & IMAP are the two main protocols that allow you to send and receive emails. Why am I even writing about this? Well, sometimes we take crucial things for granted. We use them every day and don’t ever think about how they work. I believe that this is one of such things. And I think that it’s worth understanding how sending your emails works, especially if you send a lot of them as a part of your job.

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What is DKIM & SPF?
And How to Set It Up?

nagłowek-dkim_i_spf38-01This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.

Either way, it’s time to learn a bit about what is SPF & DKIM and how to set them up in your DNS records for your mail server, if you want to have better control over your email deliverability.

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