SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that. But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.
Recently I’ve had the pleasure of talking to Agata from Startup Development House. She shared how they use Woodpecker to get new valuable clients with less effort. If you run a software house, take a peak at their strategy - you might find some useful ideas that will improve the results of your outbound campaigns.
Woodpecker is now natively integrated with Calendly! It’s a very simple integration, but in this case little sure does go a long way.
If you’re on LinkedIn, you’ve probably sent some invitations to connect. Did you write a custom note or take the easy way out and went with the default one? And how about the connection requests you got?
Have you ever felt frustrated when prospects haven’t replied to your emails? You’ve put so much effort and time into writing a good email, you’ve picked an email automation tool that sends like a human to help you out with sending the messages, but some prospects are still unresponsive.
In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That's why it's important to put in the links properly into our message not to get into spam folder. Here's how to do that.
If someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.
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