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Apple just released iOS 15 and it brought some major changes to email marketing and the most commonly used metric to measure its effectiveness - open rate.
The best AI and BI tools are the ones you can effortlessly use at every stage of your sales process. In this blog post, I'll show you solutions that you can combine to create a simple sales workflow, from your first contact with prospects to improving your results. Luckily, there are many different options that can help you with this process from start to finish.
We’re excited to announce that Woodpecker is now natively integrated with HubSpot!
When our CEO Matt first mentioned us entering the stock market at an annual Woodpecker meeting 3 years ago, we thought of it in terms of "some day." At that time, it was a day in the strictly indefinite future. We thought about it in the same way one believes in arriving at a particular dream destination on Earth. No matter if it's 5th Avenue in New York City, Icelandic fjords or a beach on the Atlantic Coast.
Since 60% of consumers access emails via a mobile device, email and SMS can be a useful combination for companies who want to adjust their communication strategy to an ever increasing mobile audience. More channels for touch points with your audience means booking more meetings, closing more deals and building a meaningful relationship quicker.
It’s well known that LinkedIn is the best source for finding potential leads regardless of your target, niche, or industry. Besides the ability to run super-targeted ads, it also allows you to perform really specific searches for people on the platform.
In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That's why it's important to put in the links properly into our message not to get into spam folder. Here's how to do that.
If someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.