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Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.
In this article, Erkki Muuga, the creator of WebinarSoftware.org, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product.
Yep, webinars are more than just a great lead generation channel. They are also an effective way to engage your new and existing users, teach them how to get the most value out of the product, reduce customer churn, as well as establish your brand’s credibility and thought leadership in your niche.
There’s more to good old webinars, than meets the eye. Let’s see.
When you’re getting ready to start sending cold emails, the first thing you should do is set up a separate domain and mailbox that you’ll use only for cold outreach. This is a necessary step mainly for your domain’s safety reason, but also it allows you to handle the responses from prospects more effectively because they won’t mix with other business emails you receive.
So without further ado, here’s a nutshell guide on how to correctly set up a separate domain and mailbox for cold emailing.
It’s always interesting for me to see how our customers use Woodpecker – and what exactly do they use it for. Is it just for generating leads?
Spoiler: no, it’s not.
You might have the best SaaS product in the world, but still getting users to convert into paying customers won’t happen by itself.
This process needs to be thought through and designed so as to nudge the user in the right direction.
But how do you do so? What determines if users will convert or not?
I asked SaaS Growth Specialist Michał Fiech to help me out with this one and chime in on the topic.
Ready? Let’s go.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion.
In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.
You’d like to hire a lead generation agency, but don’t know what to start with? Check what things you should consider before you sign the contract and get the ball rolling.
Desktop cluttered with dozens of CSV files, their copies, and copies of their copies. Sending CSVs back and forth between your team members. Time wasted on finding a way to stay organized despite the chaos. Sounds like a nightmare, right? Indeed, for many salespeople, it is a daily struggle.
So why not ditch the CSVs for something easier to manage and more teamwork-friendly? For example, build your prospect list in Google Sheets and have it integrated with your follow-up automation tool? No more copying, importing and exporting.
Let me show you how to make your prospecting more productive with the new Google Sheets integration, we’ve just rolled out.
As you polish up your webinar presentation, it’s time to spread the word about the upcoming event and send out the invitations. If you’re stuck at “Hi!”, don’t worry — I’ve done some research and prepared five webinar invitation email templates to get you inspired.
You created a highly targeted prospect list and carefully scheduled the campaign. Everything went smoothly from the technical side, yet you received just a few positive replies. What went wrong, then?
The problem may be in the message itself.
Read on to learn what are the dos and don’ts for writing cold emails. Check what you can change in your cold email copy and subject line to get more positive replies.