Links in Cold Email: How to Add & Track Them Safely (Updated)

Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.

There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That’s why it’s important to put in the links properly into our message not to get into spam folder. Here’s how to do that.

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Streamline Your Cold Email Outreach: Native Hunter Integration

Hunter logo at Woodpecker blog

I’m excited to announce that as of now, Hunter is natively integrated with Woodpecker. So if you’d like to use the two apps to streamline your email outreach, there’s no need to do it via Zapier (as you would have up till now).

In this article, we’re taking a closer look at Hunter.io, and interviewing Marvin Magusara to find out more about the tool that has been extremely popular around professionals who deal with prospecting.

Keep reading to see if Hunter is the right tool to add to your stack and what you could get out of the Woodpecker + Hunter native integration.

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Recruitment Agencies: How to Follow up After a Job Interview?

how to follow up after a job interview

As a middle-man handling the communication between employers and candidates you’ve got a lot on your plate. There’s identifying the traits of a perfect candidate for a position, reaching out, and keeping track of who’s where in the recruitment process…

Would you like to make it easier? See how to communicate with candidates and employers after an interview.

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15+ Places Where You Can Find B2B Leads, Other than LinkedIn

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If someone made a list of the “most commonly used sources of b2b leads”, LinkedIn would be undisputable #1 on that list. And that’s understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns.

Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.

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10 Reasons Why Your Cold Emails Are Getting No Response

This week we have a guest post by Nina Cvijovic, who is a researcher and writer at Etools. Nina analyzed 10 reasons why your outbound email campaigns may not be reaching the response rate you expect them to, or are not generating any responses at all. Either way, there’s always a field for improvement in cold emailing. So go through the 10 checkpoints below, and read some advice on how your response rates can be improved.

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What Does “Ideal” Really Mean in the Ideal Customer Profile?

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We treat ICP (ideal customer profile) seriously at Woodpecker. We constantly work on the profile and try to keep it updated. That’s not an easy task, because the profile evolves as the company grows and the business situation changes. Our Customer Success Team runs regular meetings concerning ICP. On one of those meetings, we realized that the “ideal” may actually be a set of various traits, depending on the point of view. See what we’ve figured out in terms of defining our ideal customer profile.

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What Is a Cross-Promotion & How to Find Cross-Promotion Partners?

How to find cross-promotional partnership?

 

I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.

You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits.

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What’s the Difference Between Inbound and Outbound Lead Service?

You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.

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