We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.
Keep on reading to learn how the reply rate affects email deliverability.
Cold email senders tend to devote a lot of time to carefully craft our opening message, but usually don’t spend even half of it on writing sales follow-ups.
Meanwhile, our experience at Woodpecker shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So it looks like we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to an effective sales follow-up email.
Cold email copy can make or break your email campaign. A perfectly targeted prospect base won’t guarantee success if your message doesn’t catch their interest. Unfortunately, many cold emails fail to do that.
The most common problems with cold email copy that I’ve come across are the lack of clarity, impersonality, unnecessary wordiness and egocentrism. These things make prospects delete the message without even reading it till the end.
In this blog post, I want to share with you some copywriting tips that will help you write more prospect-oriented, valuable and engaging sales emails that will get opened, read and replied to.
So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what should an actual sales follow-up email be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying… or both?
You have probably heard about the effectiveness of influencer marketing in a B2C context. Can this strategy also work in a B2B environment? Sure it can.
The reason why people trust influencers is that they are regarded as experts and opinion leaders in their field. You can leverage their authority to promote your product or service, and in effect, grow your brand reach to get to new customers.
In today’s post, we’ll take a closer look at how to find and get into contact with influencers via email. Is there a recipe for success? Keep reading to find out.
A few weeks ago I wrote about how to build an outbound sales pipeline . However, creating a sales pipeline is only one side of a coin. The other one is to manage it effectively, so your customer base keeps growing.
The first step to manage your sales pipeline more effectively is to analyze sales reports. A look at your sales stats should give you a hint on where to start. Here’s how you can identify and fix the cracks in your pipeline or remove any possible clogs.
What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.
Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?
I’ve seen a lot of cases where an email copy has destroyed a cold email campaign’s deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn’t been properly warmed up, they click ‘Send’. And thus they are in trouble.
Your sales team puts a lot of effort into finding the right prospects and starting a relationship with them, warming them up from cold to sales-ready. But conversion is not the end of a customer journey. It’s actually just the beginning. And if you want to maintain the relationship your sales team has started, it’s very important to take care of your customers’ experience from the very beginning.
If the customer journey kicks off smoothly and the customers know how to succeed with your product from day one, it’s more likely they will stay loyal to your solution and recommend it to others.
Let’s see how to plan the onboarding stage that will help you maintain a high customer retention rate and build brand advocacy. Based on our own experience.
The crucial question. The question we all should ask ourselves as the very first step of crafting our cold email sequence. Here’s how to choose the best subject lines for cold emails, and how we’ve crafted our subject lines at 52Challenges to boost our open rate.