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LATEST ARTICLES

Self-Service in Cold Email — What Shouldn’t We Expect from Our Addressees?

What can we ask our addressees for? What next steps can we plan for them to take after reading our message? What can we expect from them to do, and what would be too much? The CTA should be the final part of our message, but we should ask all those crucial questions even before we get about the copy. Here are some guidelines on how to find the answers to those questions.

How Email Interviews Can Help You Build SaaS – Part 3

This is the final part of this article. I’m describing here the third email of the interview we carried out at 52Challenges that helped us learn a lot about our prospects’ job specifics and define the most crucial features in our SaaS. Read on if you want to see a real-life example of how email interviews can help to build a SaaS business.

How Email Interviews Can Help You Build SaaS – Part 2

In the first part of this article, I wrote about how we started the interviews with personal trainers at 52Challenges via email. I also mentioned that the interview included more than one email. Here's about the second one. Treat this blog post as a guide that'll show you how you can leverage email interviews to help to get your SaaS business up and running.

How Email Interviews Can Help You Build SaaS – Part 1

Wait, isn’t it that you first send a cold email to set up an interview on the phone..? Well, most probably yes, especially when you have a complete service or product that you want to sell. We didn’t have that then.

How Customer Interviews Can Help You Build a SaaS Business

It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews -- you need to ask people if they would be interested in your new idea.