Sales & growth

LATEST ARTICLES

Can You Still Create a Predictable Sales Process? The Evolution of Predictable Revenue

I had an immense pleasure to talk with Collin Stewart, a Co-Founder and Co-CEO of Predictable Revenue, who hosts their podcast, interviewing B2B sales leaders on the biggest opportunities and challenges in the industry.

Expert RoundUp Vol. 1 – Conversational Marketing: Can it Boost Sales?

Lately, I've spent some time observing new trends in sales and marketing. I couldn't help but be drawn to "conversational marketing", a novel idea introduced by Drift, a platform that offers all-round solutions for staying in touch with customers and leads. The term itself seemed really interesting to me. After all, cold emailing is a form of starting a conversation, so if something like "conversational marketing" gets blog coverage, it's even better for cold emailing and similar technology that enables brands to stay in touch with their leads. So I popped into a chat with Mark Kilens from Drift who's worked extremely hard on Drift's Conversational Framework. I also reached out to lead generation experts and asked them to say a few words about the rise of chatbots and conversational marketing. Let's see what they had to say about it.

These Are 6 Tips to Shape Outbound Sales in 2019

It’s almost time to say goodbye to 2018 and welcome 2019. The end of the year is fast approaching. 2018 has flown by and with year-end closing in, it’s time to start making plans for the future. Looking back at the passing year, we can definitely say that there’s been a lot going on; from a worldwide concern about personal data protection, through a data-driven approach to selling, to an all-bound lead generation and “smarketing”.

A day in the Life of a SaaS Business Development Team

A business development team is a crucial element of a SaaS company. It plays an important role in business growth and revenue generation. Let’s take a look at the backstage of their job. I’ve prepared this post in collaboration with Yurii Veremchuk, the Head of Woodpecker Business Development Team, who shared some first-hand insights into the day-to-day work of his team and the challenges they face, described the tools that improve their efficiency, and gave his advice for B2B sales newbies.

5 Ways a SaaS Sales Team Can Cooperate with Marketing for Better Lead Generation

Marketing and sales used to be portrayed in stark contrast. Nowadays, there's an ongoing trend to go for "sales and marketing alignment" -- that is, making the two teams work together. There's little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done? Today, I'll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

The Power of Your Blog: How Great Content Makes You More Persuasive

Having a business blog is good for establishing your expertise and driving traffic to your main website and increasing conversions. So writes the inbound powerhouse, HubSpot. But can it boost the results of your email outreach campaign? Can it persuade somebody to reply? Let's find out.

10 Growth Hacks To Generate Leads For Your SaaS Startup

Generating first customers for your SaaS startup requires a lot of time. Time in the early days of any is scarce. There's so much work to be done that you don't know what to work on first. But in order to stay afloat, you need a steady flow of customers. Woodpecker got its first customers through cold emailing. Yet, there are other ways that can support the lead generation process in your company. In today's article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.

3 Resources that Will Help You Ask Better Questions

Sales articles are full of advice on how to skilfully ask questions during sales interview. That's not surprising. Questions are the exact thing that helps us move potential leads through the sales funnel. Cold callers use them during discovery calls and those who prospect might use questions while looking for the ICPs. But how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.

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