Deliverability

LATEST ARTICLES

What is BIMI?

What Is BIMI and How Can It Affect Your Email Deliverability?

SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that.  But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.

spam traps

What Are Spam Traps and How to Avoid Them?

Spam traps have been designed to fight against malicious senders. Bad news is, sometimes they might find their way into your prospect list, even if your sender intentions are pure. Good news is, there are ways you can avoid spam traps. 

comparison of email verification tools

2021 Email Verification Tools Comparison: Accuracy, Prices and Features

Check what is the accuracy of some of the popular email verification tools, how much they cost, and what are the differences between them. 

What is Email Validation and How Does It Help Your Email Deliverability?

What is Email Validation and How Does It Help Your Email Deliverability?

One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”. 

How to Avoid the SPAM Folder?

When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox. And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM. See how to make sure your emails are getting exactly where you want them to - to the contact’s main inbox.

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