Links in Cold Email: How to Add & Track Them Safely (Updated)

Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.

There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That’s why it’s important to put in the links properly into our message not to get into spam folder. Here’s how to do that.

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15 Things You Need to Know About Domains Before Running a Cold Email Campaign

what you need to know about domains before sending cold email campaigns

You may already know why you should warm up a domain before hitting the ‘send’ button and how to do it, and what to do when your domain reputation has gone downhill.

But to clear any doubts that may still arise in the curious minds of cold email senders, I thought it’d be a good idea to collect the most common domain questions that our users ask us.

So, without further ado, here they are – check out the answers to some of the most common domain questions.

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Why Emails Bounce: 10 Most Common Issues

A lot of factors come into ensuring email deliverability. As salespeople, we’d like to believe that being caught up on email protocols (SMTP, POP3 or IMAP), creating a converting subject line and relevant content is enough to make sure every email finds its reader. Unfortunately, the reality is different — even when it seems like you’ve done everything the right way, bounce rates are still through the roof.

In this guest post, Andriy Zapisotskyi, a Growth Manager at Mailtrap.io is going to take a closer look at email bounces — their most common two kinds and the reasons behind them.

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How to Improve Your Cold Email Engagement Rate and Avoid SPAM Filters

How to avoid spam filters?

We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.

Keep on reading to learn how the reply rate affects email deliverability.

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A Pain of Cold Emailing in Finance and Real Estate:
How to Get Through SPAM Filters?

How to avoid SPAM filters?

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.

Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?

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Should You Worry About SPAM Trigger Words? (Updated)

What are the SPAM words?

 

I’ve seen a lot of cases where an email copy has destroyed a cold email campaign’s deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn’t been properly warmed up, they click ‘Send’. And thus they are in trouble.

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8 Things to Take Care of In the Meantime You Warm up a Domain for Outreach

what to do when domain is warming up

 

Warming up the domain is a necessary step you need to take before kicking off your first cold email campaign. You can’t speed up the process, nor shorten it. But in the meantime, you can take care of your brand, figure out your campaign objective, build a prospect database, and draft your follow-up sequence to have it all set before your domain is ready for outreach.

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Getting Started With Outbound Outreach: Are You on the Right Track?

a person holding deliverability stats blog illustration

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

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