Here’s the scenario. You only recently started with Woodpecker but you already see the massive potential you’ve unlocked with cold emailing. After a bit of experimenting and browsing through our massive library of guides and other helpful resources, you’re comfortable with the basics of good subject lines and persuasive content and maybe you’ve even mastered the concept of ready-made email sequences.
Before joining Woodpecker, about 8 months ago, I had never heard about cold emails. I didn’t know what they were, or any of the rules and best practices associated with them. You could say that I was… left out in the cold. But, this week marks the premiere of my own deliverability-focused video series, D&D. So, you may be wondering - how did it come about?
Have you ever wondered if every email you send from your mailbox will be successfully delivered? If you want to avoid the SPAM folders and land your cold emails in your prospects main inboxes, this article is just for you.
We’ve just launched an email warm-up and recovery feature - included in price for all our premium users.
Successful outreach takes time. The first, and very important step is to warm up your mailbox before using it for cold email campaigns. Without a proper warm-up, your emails won’t reach your prospects’ inboxes.
Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.
Prospect list hygiene is like maintaining your own house. You built it and everything looks fresh and clean. But time goes by, things have worn out, the walls get a little dirty, and if you don't take care of it, your house becomes hard to use and in time maybe even completely unusable.
SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that. But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.
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