Deliverability

LATEST ARTICLES

email deliverability metrics

Email Deliverability Metrics: How to Monitor Your Deliverability 

Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.

B2B prospect list hygiene

B2B Prospect List Hygiene: What Is It And Why Should You Care About It?

Prospect list hygiene is like maintaining your own house. You built it and everything looks fresh and clean. But time goes by, things have worn out, the walls get a little dirty, and if you don't take care of it, your house becomes hard to use and in time maybe even completely unusable.

What is BIMI?

What Is BIMI and How Can It Affect Your Email Deliverability?

SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that.  But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.

spam traps

What Are Spam Traps and How to Avoid Them?

Spam traps have been designed to fight against malicious senders. Bad news is, sometimes they might find their way into your prospect list, even if your sender intentions are pure. Good news is, there are ways you can avoid spam traps. 

comparison of email verification tools

2021 Email Verification Tools Comparison: Accuracy, Prices and Features

Check what is the accuracy of some of the popular email verification tools, how much they cost, and what are the differences between them. 

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