Email gives us the opportunity to communicate instantly without any cost attached to it and that’s precisely why everyone uses it. But, when you have to process hundreds of emails every day, email management can be more of a distraction than help.
This is a guest post by Niraj Ranjan Rout, the founder of Hiver.
I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.
You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits.
You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.
You’re probably familiar with the concept of an inbound sales funnel, which is basically the journey your customers take from the moment they hear about your brand to the sign-up.
The funnel is usually divided into three stages. The top of the funnel is the broadest stage that includes anyone who comes across your brand. Yet only the ones who are interested in engaging more with your brand move down the funnel towards conversion.
Your role is to fuel your page visitors’ interest and optimize their journey as much as possible, so the right leads are attracted and nurtured down the funnel until they make a purchase. The concept of a funnel can be copied to your outbound outreach too. Keep reading to find out how to create a cold email sales funnel in three steps.
If you’re considering building an internal outbound sales team, it’s a sign that your company levels up. But how do you know this is actually the right moment to hire? And what roles do you need in your team for a start? What’s the difference between SDR and BDR? How to figure it all out?
This blog post answers all these questions and sheds some light on how to build a team that is effective and motivated to succeed.
A while ago I wrote a blog post about hiring an SDR to handle cold mailing at your company. Today we’ll take a look at another important role in the sales team: a Business Development Representative – and how to hire one.
How does this position differ from a Sales Development Representative? Where to find the right candidates? How to determine whether they’ll be good at their job? Use the tips I offer in this blog post and you’ll find the right BDR for your sales team in no time.
You might have heard this joke:
‘What’s the best place to hide a body?’
‘Page 2 of Google’.
While it’s funny, it’s also true.
Businesses aim to be at the top of the search, and to get there their websites have to be top-notch.
Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords.
That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.
Not all of your sales leads are equal in terms of quality. Even when it seems that at first glance they match your Ideal Customer Profile.
In this article, you’ll learn how to qualify new sales leads from the moment you first reached out to them all the way through to your first call or demo. With this information at hand, you’ll be able to spot which leads aren’t a good fit for your product and whether you should still pursue them or rather shift your focus to more promising contacts.
When you’re about to hire an outbound specialist but know zip about cold mailing yourself, you might find yourself stabbing in the dark. Should you hire one specialist or split the job into two positions? Where do you look for candidates? What questions should you ask them to assess if they’ll do a good job prospecting and reaching out to prospective clients?
I believe this blog post will help you maneuver through the hiring process and find a good Sales Development Representative to handle cold mailing at your company.
Generating new B2B leads in a crowded online space is a tricky game. With competitors on your trail and constantly modified search engine algorithms, you have to struggle to provide a growing number of visitors to your website each month. And also make sure the traffic is of high quality.
But you can also reverse the scenario and instead of waiting for the leads to come to you, you can reach out to them first. What is more, you decide who you want to contact. That’s the idea behind generating sales leads the outbound way. Curious how the process looks like? Read on.