It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision.
There are other reasons trial users don’t convert, though – ones that you can control.
In this article, Erkki Muuga, the creator of WebinarSoftware.org, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product.
Yep, webinars are more than just a great lead generation channel. They are also an effective way to engage your new and existing users, teach them how to get the most value out of the product, reduce customer churn, as well as establish your brand’s credibility and thought leadership in your niche.
There’s more to good old webinars, than meets the eye. Let’s see.
You might have the best SaaS product in the world, but still getting users to convert into paying customers won’t happen by itself.
This process needs to be thought through and designed so as to nudge the user in the right direction.
But how do you do so? What determines if users will convert or not?
I asked SaaS Growth Specialist Michał Fiech to help me out with this one and chime in on the topic.
Ready? Let’s go.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion.
In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.
As you polish up your webinar presentation, it’s time to spread the word about the upcoming event and send out the invitations. If you’re stuck at “Hi!”, don’t worry — I’ve done some research and prepared five webinar invitation email templates to get you inspired.
Some time ago Cathy wrote about what SaaS businesses can use cold emails for, other than outbound lead generation.
Here’s a handful of other use cases that I hope will inspire you to, perhaps, look out of the scope of jobs Woodpecker usually does for you.
Dig in.
For any SEO agency to thrive, it needs a steady flow of customers. Recently, I’ve been contacted by Rad Basta, CEO of Four Dots, who kindly described how an SEO agency can do to get high-quality clients.
Here’s what his process looks like.
As a middle-man handling the communication between employers and candidates you’ve got a lot on your plate. There’s identifying the traits of a perfect candidate for a position, reaching out, and keeping track of who’s where in the recruitment process…
Would you like to make it easier? See how to communicate with candidates and employers after an interview.
I’m sure you can agree that webinars are time-consuming and stressful. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording & sound quality, take care of the Internet connection, plus you need to make sure there’s enough space for everyone to attend the webinar.
Organizing an “Ask me Anything” session can give your brand recognition, but also help you grow. If you’re super selective (or at least, strategic) when inviting people to join the session, you may get a pretty good source of prospective customers. How to do an AMA session to find leads?
In this blog post, I’ll focus on a couple of things you should consider before and after hosting an AMA session.