In December 2020 I did this webinar with top SaaS user onboarding expert Aaron Krall. During the webinar, Aaron analyzed the signup process of Villo, a visitor check-in software. Then, I asked him to go through their onboarding email sequence and use it to talk about what a high-converting onboarding email sequence should look like.
In 2021, we’re still using webinars to connect with our prospects. They’re an economical and scalable way of filling our pipelines with fresh leads. You might’ve hosted several ones yourself and fell in love with this format.
When organizing webinars, lots of elements need your attention. Picking the right topic, promoting the event so people sign up, actually hosting the webinar, and following up afterwards are just some of them. It might be easy to drop a ball or two when you’re trying to juggle so many. But you can use certain tools and integrations to make this juggling easier and reap full benefits of a webinar. Read this article by Luca Ramassa, Content Manager at LeadsBridge, to find out what those are.
It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision. There are other reasons trial users don’t convert, though - ones that you can control.
In this article, Erkki Muuga, the creator of WebinarSoftware.org, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product. Yep, webinars are more than just a great lead generation channel. They are also an effective way to engage your new and existing users, teach them how to get the most value out of the product, reduce customer churn, as well as establish your brand’s credibility and thought leadership in your niche. There's more to good old webinars, than meets the eye. Let's see.
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