How to Build a SaaS User Onboarding Email Sequence (feat. Aaron Krall)
In December 2020 I did this webinar with top SaaS user onboarding expert Aaron Krall. During the webinar, Aaron analyzed the signup process of Villo, a visitor check-in software. Then, I asked him to go through their onboarding email sequence and use it to talk about what a high-converting onboarding email sequence should look like.