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If you’re a fresh SDR hire, or were made the one responsible for outbound email campaigns not so long ago, then this article is for you. I feel your struggle. Outbound can be pretty intimidating at first. You need to read and practice a lot before you're able to do it confidently. With this post, I want to show how to learn cold emailing.
Inbound vs Outbound – this seems like an endless dispute to me. On the one side, you've got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that's what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one works better in B2B: inbound vs outbound marketing?
American former professional boxer. Widely considered one of the greatest heavyweights in the history of sport. One of the most recognized sportsmen of all time. Recently he passed away, but left great learnings and approach that should be a motivation for all of us. This is a post inspired by and dedicated to one of the greatest people of all time. Today, Muhammad Ali will teach you, sales folks, how to be successful in your own sales ring! This is a guest post by Emilia Mosiewicz – Sales Director at LiveChat.
"Your price is too high... I'd buy, if only you had feature X... We already use software for this..." – we all hear that sometimes while talking to our prospects. Check out the advice from Steli Efti of Close on how to handle 3 common sales objections: the pricing objection, the feature objection, and the change objection in your conversations with potential customers
What can we ask our addressees for? What next steps can we plan for them to take after reading our message? What can we expect from them to do, and what would be too much? The CTA should be the final part of our message, but we should ask all those crucial questions even before we get about the copy. Here are some guidelines on how to find the answers to those questions.
This is the final part of this article. I’m describing here the third email of the interview we carried out at 52Challenges that helped us learn a lot about our prospects’ job specifics and define the most crucial features in our SaaS. Read on if you want to see a real-life example of how email interviews can help to build a SaaS business.
In the first part of this article, I wrote about how we started the interviews with personal trainers at 52Challenges via email. I also mentioned that the interview included more than one email. Here's about the second one. Treat this blog post as a guide that'll show you how you can leverage email interviews to help to get your SaaS business up and running.
Wait, isn’t it that you first send a cold email to set up an interview on the phone..? Well, most probably yes, especially when you have a complete service or product that you want to sell. We didn’t have that then.