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How to Find Your Product’s Compelling Value Proposition With Email?

Finding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.

LATEST ARTICLES

How to Find Your Product’s Compelling Value Proposition With Email?

Finding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.

A/B Testing in Email: an FAQ to Clear All Your Doubts

About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.

Introducing Manual Tasks: Schedule In-app To-dos to Close More Deals

It’s my pleasure to announce that we’ve just rolled out a new feature called Manual Tasks. If you’d like a reminder in your campaign to make a phone call to a prospect in between emails or to send a social media connection request before the first follow-up, you’ll love this feature. Manual Tasks will help you increase your chances of closing deals, allow you to better organize your workflow, and manage prospects.

How to Make Prospecting More Productive with Google Sheets?

Desktop cluttered with dozens of CSV files, their copies, and copies of their copies. Sending CSVs back and forth between your team members. Time wasted on finding a way to stay organized despite the chaos. Sounds like a nightmare, right? Indeed, for many salespeople, it is a daily struggle. So why not ditch the CSVs for something easier to manage and more teamwork-friendly? For example, build your prospect list in Google Sheets and have it integrated with your follow-up automation tool? No more copying, importing and exporting. Let me show you how to make your prospecting more productive with the new Google Sheets integration, we’ve just rolled out.
Using Gmail and G Suite helpful tips image

Five G Suite Tips For Cold Email Senders

Gmail has more than 1.5 billion users. Are you one of them? If yes, you may find this post quite interesting, because today I will focus on a bunch of handy G Suite tips for cold email outreach.

28 Tools & Services for Outbound Prospect List Building (Updated)

Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you've done that, you actually need to find the right accounts, people and their contact details. Here's a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.

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