Desktop cluttered with dozens of CSV files, their copies, and copies of their copies. Sending CSVs back and forth between your team members. Time wasted on finding a way to stay organized despite the chaos. Sounds like a nightmare, right? Indeed, for many salespeople, it is a daily struggle.

So why not ditch the CSVs for something easier to manage and more teamwork-friendly? For example, build your prospect list in Google Sheets and have it integrated with your follow-up automation tool? No more copying, importing and exporting.

Let me show you how to make your prospecting more productive with the new Google Sheets integration, we’ve just rolled out.

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Gmail has more than 1.5 billion users. Are you one of them? If yes, you may find this post quite interesting, because today I will focus on a bunch of handy G Suite tips for cold email outreach.

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What metric gives you the best picture of how successful your cold email campaign is? The open rate tells you how interesting the subject line was for prospects. But opening your email is just half of success. The reply rate indicates how many recipients remained interested enough to read the message and respond to it. But it’s too generic as it also includes the negative replies.

So it’s actually the interest level that gives you the best idea of how effective your campaign is as those interested prospects are on the best way to becoming your new customers.

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Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

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