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Who doesn't love discovering new app hacks or using features that could help them? I'm sure there's a tech-savviness inside of most of you. And most of you would love to find out whether you use the app to the fullest. We have some app hacks for you. Let's find out if you know about them.
There are a couple of things you need to pay attention to before you set up a separate email account for outbound. But first, what are the services that offer email accounts? The most popular email host among our users is Gmail. Then, we tend to spot accounts at Outlook, Zoho and GoDaddy. But you can also set up an account at Yahoo! Mail, AOL Mail, ProtonMail, Rackspace, and the like.
Have you ever wondered how to track link clicks in your campaigns? Seems Adam Ziółkowski has found a way when he worked on outbound campaigns at Livespace. It's a tactic borrowed from marketing. You just put UTM tags and monitor your campaign in Google Analytics. Read to learn from Adam how to do it.
I got the pleasure to talk with one of our customers, Kwesi from Katallyze.io, who uses the Woodpecker Agency Panel. Kwesi answered all of my questions about cold emailing at their company, and I'm sure you can get a lot of useful advice from it.
As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Marketing and sales used to be portrayed in stark contrast. Nowadays, there's an ongoing trend to go for "sales and marketing alignment" -- that is, making the two teams work together. There's little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done? Today, I'll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.
Having a business blog is good for establishing your expertise and driving traffic to your main website and increasing conversions. So writes the inbound powerhouse, HubSpot. But can it boost the results of your email outreach campaign? Can it persuade somebody to reply? Let's find out.