Prospect List Building Tools Review Vol. 16: Lusha

Kamila Bargiel Woodpecker

Here comes another part (and the very first one this year) of our Prospect List Building Tools series. This time, I tried out Lusha – a B2B lead generation and data enrichment tool – to see if it could help me build my list faster than ever before.

I also had the pleasure of interviewing the founders of Lusha: Assaf Eisenstein and Yoni Tserruya. They answered my 8 questions about this tool that can save you a lot of time in the hectic world of finding your ideal prospects.

Curious how it went? Read on!

About Lusha

Lusha's founders

Assaf Eisenstein and Yoni Tserruya, Lusha’s founders.

Lusha was founded in 2016 with the goal of creating the world’s largest crowdsourced data community for B2B sellers. It supplies sales, marketing and recruiting professionals by providing accurate and accessible data through its simple self-service products.

The following questions will help you get a better idea of how Lusha works. I have also tried this tool and share my experience in the second part of this post.

How would you describe Lusha in 4-5 sentences?

Lusha is a B2B sales intelligence and prospecting tool, used and loved by over 800,000 salespeople from companies like Google, Dropbox, Uber and AliBaba. In just a few clicks, B2B sales teams can find their prospect’s direct contact information and reach out with Lusha’s accurate GDPR and CCPA aligned contact data. Lusha is free to sign up for, with 5 free credits upon signup.

What is the greatest benefit of using Lusha?

The greatest benefit of using Lusha is how easy it is to get started. In just seconds a salesperson can sign up to Lusha. There’s no need to talk to sales, sit through a demo or buy anything. You get 5 free credits a month to try out Lusha, at any time of the day or night. You can use our prospecting platform to find 5 free prospects a month or prospect on LinkedIn. If you want additional credits, it’s extremely affordable, with monthly and yearly plans that you can cancel at any time.

What does the process of building a database look like with Lusha?

  1. Sign up to Lusha
  2. Download the Lusha LinkedIn extension on your Internet browser.
  3. Find the LinkedIn profile of your perfect prospect.
  4. Click “Show Contact.”

If Lusha has the contact data in its database, all available phone numbers and email addresses are yours.

  1. Now, reach out and close the deal or save it to your CRM or sales automation tool in one click.

Do I need any additional tools/add-ons to use Lusha efficiently?

You don’t need any additional tools to start using Lusha. While it’s recommended to use Lusha with LinkedIn (no need for Premium or Sales Navigator,) you can create lists of 1000s of prospects using Lusha’s prospect tool.

What kind of information can I actually collect using Lusha?

Great question. With Lusha, you get access to all of the information in Lusha’s database, including your prospect’s full name (first and last name,) job title, company name, all available phone numbers and email addresses, website, industry, founding date, headquarters location, annual revenue range, country and social media handles.

How many contacts can I have per month?

The contacts you can find in Lusha are only limited by your package size. Everyone gets 5 free credits (= 5 prospects) every month, just for signing up. Monthly plans start as low as $74/month for 100 credits, with affordable yearly plans also available. We have a number of enterprise sales teams (over 5 sales users) that need custom credit packages, custom integrations, API access and more. Feel free to contact our friendly sales team if you’d like to discuss a custom plan for your growing B2B sales team.

How much is it (per month & per contact)?

Lusha is a freemium SaaS product. It’s free to sign up and start using it, and all users get 5 free credits a month, every month. If salespeople want more credits, they can always sign up to one of our affordable monthly or yearly plans, starting from just $74/month for 100 credits.

Is there a free trial?

Yes, everyone can sign up to Lusha for free, and get 5 free credits (=prospects) every month, just for signing up. We also give Lusha users a number of ways to earn more free credits, like inviting their friends to join Lusha, participating in a product feedback call or joining the Lusha community.

Anyone can sign up and use Lusha for free, or pay for an affordable monthly or yearly plan which we make easy to cancel.

Our experience with Lusha

In recent years, we have put many prospecting solutions under the microscope. We know that there are three important factors that set one solution apart from others – price, quality of data, and ease of use. Let’s see if Lusha meets all three of these factors.

The price

What makes Lusha a really great solution is that it is a very comprehensive software at a really affordable price. Many tools of this caliber, which offer both a prospecting platform and a LinkedIn add-on, cost even a few hundred dollars, but starting from just $74/month for 100 credits, you have the opportunity to fill your entire monthly schedule with potential leads with Lusha!

Quality of data

We’ve spoken many times on our blog about how important it is to get in touch with verified email addresses to ensure high deliverability and avoid having any issues with your domain and email reputation.

Lusha allows you to generate only accurate B2B email addresses and phone numbers in two ways:

  • their Prospecting Platform – where you can quickly and intuitively build your list of potential customers by searching for contacts based on specific fields like company, name, location, revenue, industry, and more.
  • Or with Lusha’s Extensionwhich lets you instantly view contact and company information from specific prospects’ LinkedIn profiles, Sales Navigator, or even when you are surfing the web somewhere looking for your next potential client.

Ease of use

The first thing that drew my attention when using Lusha is that it’s user interface is incredibly simple to use. The steps are clarified by an easy-to-understand narrative, so even someone without technical know-how can find their way around the program in no time.

Additional perks

Any lead generation specialist or a sales person will appreciate the ability to push all leads to their CRM. Lusha has ready integrations with popular CRMs like Salesforce, Hubspot and Pipedrive. Even if you are using a CRM that does not have a native integration with Lusha, you can still connect it to Lusha either through Zapier or through Lusha’s API.


As a blogger and marketer, I know how important it is to acquire the right knowledge on best practices for building prospecting lists. Lusha is not only a great tool, but it really cares about the education aspect – it offers a live chat on its site, a Help Support Center with technical advice from the Lusha team, and a great blog with lots of lead generation ideas and ready-made workflows.

To sum up

Lusha checks all the boxes that make it a great prospect list building tool – it’s really affordable, easy to use and delivers high-quality data. Whether you want to find your next customer, generate more qualified leads or target top talent, Lusha makes the process really fast, automated and enjoyable.

FAQ Section

1. How does accurate company data and contact details enhance the sales process for businesses?

Accurate company data and contact details significantly enhance the sales process by ensuring that sales teams can reach the right prospects with relevant messages at the right time. This precision reduces the time and resources wasted on pursuing leads with outdated or incorrect information. Furthermore, having access to fresh contact information, including direct dials and email addresses, streamlines the process of setting up meetings with decision-makers, thereby increasing the efficiency of sales operations and improving the chances of closing deals.

2. What role does impartial third-party validation play in CRM data enrichment and maintaining data accuracy?

Impartial third-party validation plays a crucial role in CRM data enrichment by providing an objective assessment of the data’s accuracy and completeness. This external verification helps businesses ensure that their contact lists and company data are up-to-date and reliable. Third-party validation can also introduce additional layers of information, such as job change alerts and intent data, which are invaluable for tailoring sales and marketing efforts to the ideal customer profile and enhancing lead intelligence for more effective cold outreach.

3. How can Lusha’s prospecting platform assist recruitment teams and sales intelligence efforts?

Lusha’s prospecting platform assists recruitment teams by offering access to accurate and up-to-date contact information of potential candidates, making it easier to reach out directly and efficiently. For sales intelligence efforts, Lusha provides valuable insights such as intent data and decision-maker contact info, enabling sales teams to identify and engage with prospects who are most likely to be interested in their products or services. The platform’s “go anywhere extension” further simplifies the process of gathering contact details, allowing teams to access information across various online platforms seamlessly.

4. In what ways does data privacy impact the collection and use of contact information in sales and recruitment activities?

Data privacy significantly impacts the collection and use of contact information in sales and recruitment activities by imposing legal and ethical obligations on how personal data is obtained, stored, and utilized. Businesses must ensure compliance with data privacy laws, such as GDPR, which require consent from individuals before their contact information can be used for outreach purposes. Respecting data privacy not only helps in avoiding legal penalties but also builds trust with prospects and candidates, which is crucial for establishing long-term relationships.

5. Why is it important for businesses to have access to job change alerts and intent data in their sales and marketing strategies?

Access to job change alerts and intent data is important for businesses in their sales and marketing strategies because it provides timely insights into potential opportunities and challenges. Job change alerts can signal new decision-makers at target companies, opening doors for establishing connections with fresh contacts who may be more receptive to new solutions. Intent data, on the other hand, reveals which companies are actively researching products or services like yours, allowing for more targeted and timely outreach efforts. Together, these data points help businesses focus their resources on prospects with the highest potential for conversion.