Woodpecker Blog

What to Pay Attention to While Generating International B2B Leads?

We’ve stated many times on this blog that when it comes to cold emailing one solution does not fit all. Especially when you contact prospects from various parts of the world. The approach to cold emails differs slightly from country to country. In order not to commit a cold email faux pas, you should make yourself familiar with an email etiquette of the country you target. Check what nuances you should pay attention to before running your first international cold email campaign.

7 mins read

Why Emails Bounce Back: 10 Most Common Issues

A lot of factors come into ensuring email deliverability. As salespeople, we’d like to believe that being caught up on email protocols (SMTP, POP3 or IMAP), creating a converting subject line and relevant content is enough to make sure every email finds its reader. Unfortunately, the reality is different — even when it seems like you’ve done everything the right way, bounce rates are still through the roof. In this guest post, Andriy Zapisotskyi, a Growth Manager at Mailtrap.io is going to take a closer look at email bounces — their most common two kinds and the reasons behind them.

11 mins read

How to Hire a BDR to Boost Sales at Your Company?

A while ago I wrote a blog post about hiring an SDR to handle cold mailing at your company. Today we’ll take a look at another important role in the sales team: a Business Development Representative - and how to hire one. How does this position differ from a Sales Development Representative? Where to find the right candidates? How to determine whether they’ll be good at their job? Use the tips I offer in this blog post and you’ll find the right BDR for your sales team in no time.

12 mins read

AI-powered Interest Level: Automatic Way to Measure Your Campaign’s Success

What metric gives you the best picture of how successful your cold email campaign is? The open rate tells you how interesting the subject line was for prospects. But opening your email is just half of success. The reply rate indicates how many recipients remained interested enough to read the message and respond to it. But it’s too generic as it also includes the negative replies. So it’s actually the interest level that gives you the best idea of how effective your campaign is as those interested prospects are on the best way to becoming your new customers.

4 mins read

5 Tips for Effective Sales Prospecting in 2020

Looking for ideas to level up your prospecting game in 2020? Here you are -- I put together a list of 5 sales prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting. Get yourself a nice cup of coffee and read on.

8 mins read

How to Get Quality Backlinks for Your Website?

You might have heard this joke: ‘What’s the best place to hide a body?’ ‘Page 2 of Google’. While it’s funny, it’s also true. Businesses aim to be at the top of the search, and to get there their websites have to be top-notch. Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords. That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.

16 mins read

How to Qualify Your New Sales Leads? 5 Signs that a Lead Isn’t the Right Fit

Not all of your sales leads are equal in terms of quality. Even when it seems that at first glance they match your Ideal Customer Profile. In this article, you’ll learn how to qualify new sales leads from the moment you first reached out to them all the way through to your first call or demo. With this information at hand, you’ll be able to spot which leads aren’t a good fit for your product and whether you should still pursue them or rather shift your focus to more promising contacts.

8 mins read

Customer Case Study: Behind the Scenes of We Are Team Rocket’s Lead Generation Process

A couple of weeks ago I got an email from one of our clients. Tom, co-founder of We Are Team Rocket, was offering to share their story: how he and Daniel Edmeades went about creating their own growth marketing agency that now generates up to 79% reply rates for their clients. If you’d like to find out how they combine various channels to get these outstanding results, what unique snippets they use and what their follow-up approach is based on - keep reading.

10 mins read

Deliverability Check, Bulk Status Change, Customization in Preview – Check What’s New in Woodpecker

Some of you, dear Woodpecker users, might have already noticed a growing number of improvements here and there inside the app. In this blog post, I’d like to give you a close-up look at a bunch of app updates we’ve rolled out lately and show you how to use them in practice to make the most out of the tool. Without further ado, let’s see what’s new.

5 mins read