Woodpecker Blog

What is a Cold Email Sales Funnel and How to Create It?

You’re probably familiar with the concept of an inbound sales funnel, which is basically the journey your customers take from the moment they hear about your brand to the sign-up. The funnel is usually divided into three stages. The top of the funnel is the broadest stage that includes anyone who comes across your brand. Yet only the ones who are interested in engaging more with your brand move down the funnel towards conversion. Your role is to fuel your page visitors’ interest and optimize their journey as much as possible, so the right leads are attracted and nurtured down the funnel until they make a purchase. The concept of a funnel can be copied to your outbound outreach too. Keep reading to find out how to create a cold email sales funnel in three steps.

10 mins read

Follow up after a AMA session: How to Convert Inbound Leads Into Sales Vol. 4

Organizing an "Ask me Anything" session can give your brand recognition, but also help you grow. If you're super selective (or at least, strategic) when inviting people to join the session, you may get a pretty good source of prospective customers. How to do an AMA session to find leads?  In this blog post, I’ll focus on a couple of things you should consider before and after hosting an AMA session.

6 mins read

SaaS customer interviews: How to carry them out & what you can learn

When was the last time you actually talked to your customers? I don't mean a sales call or a demo. I mean actually talking about their business, your business, and how the two virtually affect each other. Our Outbound Sales team has just finalized their 3.5-month long project of customer interviews. Last week, they presented the results to the whole Woodpecker team. That inspired me to write about how you can do it as well at your SaaS company. So here it goes! See how to carry out customer interviews and what you can learn from talking to your clients.

20 mins read

15 Things You Need to Know About Domains Before Running a Cold Email Campaign

You may already know why you should warm up a domain before hitting the ‘send’ button and how to do it, and what to do when your domain reputation has gone downhill. But to clear any doubts that may still arise in the curious minds of cold email senders, I thought it’d be a good idea to collect the most common domain questions that our users ask us. So, without further ado, here they are – check out the answers to some of the most common domain questions.

8 mins read

How to Write a Networking Email?

A lot has been said about the importance of face-to-face communication when trying to connect with business partners or potential customers. That's why we attend various conferences, meet-ups, and networking events. It's all in the name of forging strong relationships that will push our businesses forward. Networking works perfectly for that, I must admit.

10 mins read

How to Build an Effective Outbound Sales Team?

If you’re considering building an internal outbound sales team, it’s a sign that your company levels up. But how do you know this is actually the right moment to hire? And what roles do you need in your team for a start? What’s the difference between SDR and BDR? How to figure it all out? This blog post answers all these questions and sheds some light on how to build a team that is effective and motivated to succeed.

14 mins read

How to Create a Webinar Sales Funnel and Boost Webinar ROI?

In search of new ways to boost sales these days, many companies have started hosting webinars. For some, it’s uncharted territory and a new challenge to deal with. Others look for smart ways to scale their existing efforts. No matter if you’re a webinar newbie or you already have some experience in this field, a smooth, efficient, and scalable process should be the foundation of your webinar sales funnel. Let me show you how you can leverage the power of automation to generate and nurture your webinar leads until they try your product.

10 mins read

Step-by-step Guide to A/B Testing Cold Emails and Follow-ups in Woodpecker

Cold emailing requires some experimentation and learning by trial and error to get it right, trying out different subject lines or various versions of email copy to see what’s working and what’s not. And there’s no better way to find that out than by A/B testing. Today I have a pleasure to introduce you to A/B tests in Woodpecker, a new feature we’ve just rolled out. First, let’s have a closer look at what elements of your cold email you should test to improve your open and reply rates. And then I’ll show you how to carry out an A/B test step by step based on an example. Here we go.

9 mins read

The Power of Explainer Video: How to Convert Inbound Leads Into Sales Vol. 5

It's almost a given these days that when a visitor enters a SaaS website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS web developer's ultimate checklist. It's not unprecedented - I've found some sources supporting the claim that videos increase conversion (here's one of them) or at the very least, the time spent on the site (another study).

6 mins read