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Email and SMS: How to Combine These Two Channels for Outstanding Results?
Since 60% of consumers access emails via a mobile device, email and SMS can be a useful combination for companies who want to adjust their communication strategy to an ever increasing mobile audience. More channels for touch points with your audience means booking more meetings, closing more deals and building a meaningful relationship quicker.
How Many Touches Should You Include in a Multichannel Sales Cadence?
Engaging with prospects across different channels can increase your chances of starting a conversation with a good-fit prospect and ultimately - striking a deal. But how do you decide on the number of touches across channels to not come off as too pushy, and yet be effective?
How to Re-engage Lost Leads in SaaS
If you’re a salesperson for a SaaS company, you know very well how many leads try your product every month but don’t become customers. I asked SaaS onboarding specialist Aaron Krall to share his insights on how to reignite conversations with leads who didn't convert, and added them to the ebook I wrote - How to Grow SaaS with Email. Today I’d like to share the chapter on our blog.
Email Deliverability Metrics: How to Monitor Your Deliverability
Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.
Why You Shouldn’t Use Mailchimp for Cold Emails
Have you ever struggled with choosing the right tool for cold emailing? There are so many options and limited time to test all the solutions, compare them and choose the perfect one for your company.
How to Do a Cold Outreach Campaign on LinkedIn? Practical Tips & Message Examples
The pandemic has hit us hard. Cancelled events, no face-to-face meetings, social life completely shut down. No wonder that business people around the globe are turning to the online world more often now in search of places where they can still carry out a business dialog and make it as effective as possible.
Setting an If Before a Campaign: Connect with Two Prospect Groups Within One Campaign
Want to contact CEOs and Marketing VPs with a personalized flow, tailored to each of the groups? Prospects from your and other countries?