It’s been a couple of hours now since you reached out to the CEO of that new startup you came across. A day passes and still nothing. Silence. You start having doubts... To follow up, or not to follow up?
Working from home is a challenge, I think we can all agree. For me as a momager - someone who works as marketing manager for Woodpecker and is also a full-time mom of two wonderful children (those wonderful children are a handful) - this past year proved to be a rollercoaster ride. I have been reminiscing about past times that I have spent at the office. I miss my team, and maybe that’s one of the reasons why I developed this idea of a new content series.
Not long ago Twitter asked its users to summarize 2020 in one word. They got thousands of replies, also from some world-famous brands. Adobe replied with “CTRL + Z”, Microsoft Edge with “404”, YouTube responded, “unsubscribe”. We could say “blacklist”. And how would you describe it?
What realization has 2020 sparked in us? And what conclusions did it bring us to concerning human relations in business? Find out.
Do you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.
Send follow-ups that make a business thrive