2015-2019 in Review:
Where We Were, Where We Are and Where We’re Going

Woodpecker news

 

New Year’s Eve is approaching and this means that It’s time for our traditional year-end sum-up. But this time, I’d like to take a little bit bigger step back in time. Back to 2015.

It’s been more than 4 years since Woodpecker kicked off. A lot has happened since then. We built a team of almost 60 people and have more than 2500 customers onboard from around 67 countries and various industries. It’s been a time of intensive development for us.

Let’s see what’s been going on since Woodpecker’s early days and where we’re now.

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A Guide to Asking Open-Ended Questions in Sales Emails

How to ask open-ended questions in cold emails?

 

What is the goal of a sales email? To close a deal? Yes, eventually. But first and foremost to gain your prospect’s trust and build a fruitful, long-lasting business relationship.

In real life, creating rapport between two strangers starts with a meaningful conversation. And the spark for dialogue is usually a spot-on and engaging question. It’s no different in outbound sales.

Asking high-value questions in sales emails is a skill to master. Let’s take a closer look at how to do it.

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How Can You Use Integrations as a Growth Strategy
for Your SaaS?

How can you use integrations as a growth strategy for your SaaS?

 

Have you just gained your first 100 customers? Congratulations! It’s your first big milestone. As your company is gaining traction, your next steps should be to increase the value of your app to the current users and maintain further growth of your customer base. It may seem difficult to find the right balance with limited resources, but there’s a way to achieve both goals in one fell swoop.

Keep reading to find out more.

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What Can You Use Cold Emails for in a SaaS Company, besides Outbound Lead Generation?

What to use cold emails for besides prospecting

 

What’s the first thing that comes to our mind when we think of cold emails in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That’s probably the core application of B2B cold emails right now. But we can do more than that. So, what else can you use cold emails for in your SaaS company?

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Introducing If-campaigns: Send Follow-ups in Response to Recipient’s Action

App updates

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

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What is Upselling and Cross-selling and How to Apply These Techniques in a SaaS Sales Process?

illustration of upsellin or cross-selling in b2b

 

Although an e-commerce sales process greatly differs from the sales we usually cover here, I believe there are some tactics that can be taken from it and applied to your own SaaS sales process. For instance, upselling or cross-selling on the order value. Let’s see how you can use e-commerce’s tactic of upselling and cross-selling to boost your sales.

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A Quick Guide to Ramping Up Lead Generation on Twitter

Well-run social media accounts can boost your lead generation. This is a premise our guest writer for today argues. And rightly so, Twitter positions well in Google, so prospects who google your brand stumble on your Twitter account too, as I’ve written before. Then, it’s powerful as a prospect warm-up method. But how to boost your lead generation organically?

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Customer Case Study: ProSales Connection Shows Their Lead Gen Process

logo of ProSales Connection for the case study at Woodpecker blog

It’s always a great pleasure for us to talk to our customers and hear how Woodpecker helps them solve their pain points and grow their businesses. This time I’ve talked to Dora Fredenburg from ProSales Connection, who is one of our loyal customers. She shared how they use Woodpecker to make their cold email outreach as easy as possible and generate more leads, both for them and their clients.

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