Boost your email deliverability,Tips to boost email deliverability,Recipe for engagement follow-ups,Proven sales & growth tactics,Inspiring customers' success stories
B2B prospect list hygiene

B2B Prospect List Hygiene: What Is It And Why Should You Care About It?

Prospect list hygiene is like maintaining your own house. You built it and everything looks fresh and clean. But time goes by, things have worn out, the walls get a little dirty, and if you don't take care of it, your house becomes hard to use and in time maybe even completely unusable.

A/B Testing in Cold Email: How to Optimize Our Copy to Get More Replies?

Split tests, or A/B tests, are a well-known method for website’s or newsletter’s copy optimization. But cold email copy also needs constant changes if it is to bring optimal effects. Here’s a little about split testing in cold email: which parts of our email can be tested, how can we test most effectively, what tools can we use for convenient comparison of results?

What’s the Difference Between Cold Emails and Marketing Emails?

At Woodpecker, we often hear people using the two terms "cold emailing" and "email marketing" interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won't bring you many responses. That's why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you're not wasting your time sending marketing emails to your cold prospects.

Woodpecker Academy - cold email course release

Woodpecker Academy – A 5-step Course To Help You Build a Successful Cold Email Campaign

We are pleased to announce that Woodpecker Academy is now live! We've released our first online course. After 6 years of creating content focused on cold emailing, we’ve decided to merge all the knowledge we've shared so far into a step-by-step workflow that will help you launch successful cold email campaigns.

How to start a lead generation business

How Do You Start a Lead Generation Business?

You’ve been handling leads either as a sales rep or marketer in a full-time position for a couple of years - at least. You know many tricks of the trade, but you’ve never done it on your own before. Or maybe you have, but not at scale.

Put your knowledge into practice

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