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At Woodpecker, we often hear people using the two terms "cold emailing" and "email marketing" interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won't bring you many responses. That's why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you're not wasting your time sending marketing emails to your cold prospects.
We are pleased to announce that Woodpecker Academy is now live! We've released our first online course. After 6 years of creating content focused on cold emailing, we’ve decided to merge all the knowledge we've shared so far into a step-by-step workflow that will help you launch successful cold email campaigns.
You’ve been handling leads either as a sales rep or marketer in a full-time position for a couple of years - at least. You know many tricks of the trade, but you’ve never done it on your own before. Or maybe you have, but not at scale.
How to streamline your sales communication? Sync your cold emailing tool with a customer relationship management solution (CRM). It will result in fast and relevant communication with your prospects. Yet, with all those tools on the market, how to choose one that suits your needs? Woodpecker integrates with tools, like Pipedrive or Teamgate, but I reached out to Kashyap from Salesmate.io to tell me how to decide which CRM to pick and how to assess its compatibility with a tool like Woodpecker. You can take it from here, Kashyap.
SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that. But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.
Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It's a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I'm sharing with you my list of 9 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.
Recently I’ve had the pleasure of talking to Agata from Startup Development House. She shared how they use Woodpecker to get new valuable clients with less effort. If you run a software house, take a peak at their strategy - you might find some useful ideas that will improve the results of your outbound campaigns.