Believe it or not, your emails might be just a click away from being ignored!
If you struggle to reach your prospects and are looking for better email outbound software, here is a comprehensive list of 17 amazing tools. They help marketers and sales teams reach their audience, bypassing the spam folder.
Let us guide you through the tools that can help your messages reach the intended audience.
Sales engagement platform vs. email outbound tool vs. cold email software
Some people are confused about sales engagement platforms, email outbound tools and cold email software. That’s why we decided to create a comparison between those three, so you’ve got a clear picture.
Sales engagement platforms:
- Designed to manage sales engagement across multiple channels.
- Focus on sales team productivity, multi-channel outreach, and detailed engagement analytics.
- Provides advanced tools for sales cadences, task management, and team collaboration.
Email outbound tools:
- Primarily focused on sending mass email campaigns for marketing purposes.
- Emphasis on email automation, personalization, and performance metrics.
- Suitable for marketers looking to engage with large audiences via email.
Cold email tools:
- Focused on initiating contact with new leads and prospects.
- Emphasis on simple, personalized outreach and follow-up automation.
- Ideal for sales teams aiming to generate new leads through direct email communication.
There’s also one more question to answer: Can a sales engagement platform and cold email tool also serve as an email outbound tool? Absolutely yes. But they offer much more than that – they combine various communication channels, advanced automation, and detailed analytics.
What good email outbound tools can do?
You can treat this as a checklist of must-haves for your outbound tool.
01 Facilitate bulk messaging
It is key for mass email campaigns. Outbound email tools allow you to send many emails at once, saving time. They also help personalize each message, even when sending to a large list. Cold emailing becomes easier and more organized with these outbound sales tools.
02 Automate email campaigns
This feature lets sales reps set up email sequences once and then focus on other tasks. Sales engagement rises as the system sends follow-ups automatically. The ability to add unlimited email accounts means managing many campaigns becomes easier without switching between platforms.
03 Segment audiences
Segmenting audience is great for tailoring sales interactions to meet the specific needs of multiple clients. You can group your contacts based on their preferences, behaviors, or previous interactions and also send relevant content to each segment.
04 Analyze campaign performance
When you automate cold email campaigns, it’s important to track how they do. Good email outbound tools provide detailed reports on open rates, click-through rates, and overall sales engagement.
You can see which parts of your campaign work and which parts need work. With this knowledge, it’s easier to adjust your strategies and engage more effectively with your audience.
05 Enhance deliverability
It’s shocking but true: many emails end up in the spam folder. Advanced email tools help avoid this fate by enhancing email deliverability. Using the latest protocols, they optimize automated campaigns to enhance sales engagement.
What tools provide it all? Go through our list.
Email outbound tools: a comprehensive list
Choose the one that fits you like a glove. With so many tools on the market, you’ll surely pick one.
#1 Woodpecker
Woodpecker is top-notch cold email software designed for sales teams. It specializes in cold email outreach, letting you set up personalized cold email campaigns without any effort.
It makes email warm-up super easy and crafts automated follow-ups, ensuring you never miss a lead. Its standout features include automated A/B testing and advanced analytics, making your cold emails more impactful.
Woodpecker’s user-friendly interface allows you to monitor your campaigns in real time, adjust strategies on the go, and ensure your messages hit the mark. The pricing plans are flexible, catering to different needs and budgets, making it accessible for startups and established businesses alike. Plans start $29/monthly.
Try Woodpecker today and see how it can revolutionize your cold email campaigns. Sign up now to explore the powerful features and pricing plans tailored for success.
#2 Reply
Reply is one of the top outbound sales tools, designed to handle email campaigns with ease. The tool supports automated follow ups, making it simple to keep potential leads engaged. Its best feature is the user-friendly interface, which allows easy campaign setup and monitoring.
However, while Reply is great for outbound sales teams, it can be a bit overwhelming for beginners due to its wide array of features. Some users may find the learning curve steep, but once you get the hang of it, it’s incredibly powerful.
Pricing is another consideration. Reply offers several pricing tiers, but it can get pricey as you add more features and users. The basic plan starts at $59/month and scales quickly.
#3 Saleshandy
Saleshandy is a cold email tool created to scale outbound campaigns across various domains like sales, recruitment, and account management. Unified inbox, sender rotation, automatic email warmup, and A/B testing – these are its most praised features.
Mind that email verification comes with an extra charge. Pricing starts at $36 per month after a 7-day free trial, with multiple tailored packages. Users should consider that lower-priced plans lack integration with popular CRMs like HubSpot, Pipedrive, and Zoho.
Also, the interface can be challenging to navigate, which might complicate managing contacts and campaigns. Saleshandy has many plans, which can be overwhelming to new users.
The tool’s integration limitations and the additional costs for features like follow-up capabilities may require purchasing higher-tier plans for full functionality.
#4 Mailchimp
Mailchimp serves as an email outreach tool with a strong focus on marketing automation and campaign management. Users can startwith the Standard plan at $13.75 per month, or the Premium plan at $275.03 per month.
Each increase in price brings more advanced features such as behavioral targeting, multivariate testing, and comprehensive analytics.
The cost rises significantly as your contact list expands, which can concern businesses scaling up. Also, some users might find the lower-tier plans limiting in terms of customization and advanced features.
Mailchimp integrates well with many platforms, enhancing its overall utility, but the learning curve can be steep when utilizing more complex functionalities. The tool is also packed with features but in an overwhelming way.
#5 HubSpot
HubSpot’s email marketing tool is part of its broader suite of sales engagement tools. It excels in creating and managing personalized email campaigns with advanced automation capabilities and analytics.
HubSpot is especially known for its seamless integration with other HubSpot CRM components.
Pricing for HubSpot’s marketing services, including email tools, starts free but can quickly escalate as additional features and capabilities are added. There are two pricing bundles, for businesses/enterprises, and for individuals/small teams. If you work in a marketing or sales team, you can start using the tool at €15/month/seat.
One of HubSpot’s strengths is its deep analytics and the ability to conduct A/B testing to optimize campaign results.
The tool can be quite expensive for small businesses, especially as they expand the use of features and add more contacts. Another potential drawback is the complexity of its full marketing suite, and it might be more than what some users require.
#6 Quickmail
Quickmail is a decent tool for outreach campaigns and sales engagement. It’s known for its sales automation features, making it easier for sales teams to manage large-scale email personalization.
The tool’s straightforward interface simplifies setting up and running campaigns, but it lacks advanced customization options, which might be a drawback for some users.
One standout feature is the ability to schedule sales automation tasks, ensuring consistent sales engagement.
However, the lack of detailed analytics can be a limitation for teams looking for in-depth insights. Quickmail’s basic plan starts at $49 per month, which is reasonable, but the cost can add up as you need more advanced features.
#7 Amplemarket
Amplemarket is an all-in-one tool for outreach campaigns and sales automation. It’s designed to streamline sales engagement through advanced email personalization.
Its best feature is the AI-driven recommendations, which can optimize your outreach strategy. The tool can be complex to set up, which might be challenging for new users.
Amplemarket excels in sales automation, offering features like automatic follow-ups and detailed reporting. Yet, the initial learning curve and setup time can be a concern for smaller teams.
Pricing starts at $79 per month, which might be steep for startups but offers value with its comprehensive feature set.
While Amplemarket provides powerful tools for sales engagement, consider the time investment required to fully utilize its capabilities.
#8 Overloop
Overloop is a cold email marketing tool aimed at marketing teams. It stands out for personalized email campaigns and follow-ups, helping to streamline cold email outreach. One of its best features is its support for multiple channels (calls, LinkedIn, cold emailing), allowing users to engage prospects across various platforms.
Despite its strengths, Overloop has some challenges. The user interface is not very intuitive, and it might be difficult for beginners. Its reporting features also lack depth, limiting detailed analysis of cold email performance.
The pricing plans start at $99 per month, which might be steep for smaller teams. While it offers advanced tools, the high cost and learning curve can be a deterrent for some.
Overloop works well for customers looking for cold email marketing capabilities and engagement via multiple channels.
#9 Klenty
Klenty is a versatile tool for cold email marketing and outbound sales efforts. It offers strong personalized email campaigns. The platform’s automation capabilities stand out, streamlining repetitive tasks.
Klenty’s user interface could be more intuitive. New users might struggle with navigation and setting up complex email sequences. Its reporting features are basic, lacking detailed insights for performance tracking.
Pricing plans start at $50 per month, which is reasonable but can add up as you scale. Klenty is great for mid-sized teams but may be challenging for smaller teams or those seeking advanced features.
#10 Gmass
GMass is a cold email marketing tool that integrates with Gmail, so it’s good for small teams seeking basic cold email marketing capabilities within a familiar Gmail interface.
It excels in personalized email campaigns and cold email outreach. Key features include A/B testing, automatic follow-ups, and list building.
Despite its benefits, GMass has its drawbacks. Pricing is higher than some users prefer, and the interface is not user-friendly. Learning A/B automation and follow-up sequences can be complicated. It also lacks advanced features like email warmup and mobile functionality.
Pricing plans start at $12.95 per month, which is affordable but reflects the tool’s limitations. A free trial is available – users can test the features before committing.
#11 Mailshake
Mailshake is a tool for managing email campaigns and automating outreach. Priced at $59 per month, it offers a user-friendly interface perfect for beginners.
Its standout feature is the lead catcher, which consolidates replies and follow-ups. Users can run campaigns using multiple email addresses, which is great for targeting various segments.
There are some downsides, though. The tool’s integration with other CRM platforms is limited, which can complicate data management for those using several systems.
While the reporting tools offer some insights, they lack depth, which might be an issue for more advanced users seeking detailed analytics.
#12 Instantly
Instantly is a tool for outbound campaigns and lead generation. It excels in email automation and sends personalized emails. Advanced features include automated follow-ups and detailed analytics.
However, Instantly can be challenging for beginners. The setup process is not user-friendly, and the learning curve is steep. Pricing starts at $47 per month, affordable but increasing with more email accounts.
Limited integration capabilities might be a problem for teams needing other tools. Instantly is ideal for users seeking advanced email automation features but ready to invest time in learning the platform.
#13 Smartlead
Smartlead targets businesses needing lead generation tools, starting at $99 per month. It leverages AI for personalized outreach, which can significantly enhance engagement rates.
The platform’s rich feature set includes various automation tools, though this can make it somewhat complex to master initially.
Users might face challenges with its steep learning curve and limited integration options. While it offers powerful capabilities, managing and syncing data with other systems can be cumbersome.
The higher price point reflects its advanced capabilities, so it’s crucial to evaluate if these align with your business objectives.
Smartlead suits enterprises that demand high-end features for their lead generation efforts. Its advanced functionality comes with a learning curve and integration challenges, so assess your requirements thoroughly.
#14 Lemlist
Lemlist specializes in email campaigns and starts at $59 per month. Its top feature is personalized emails with images and videos. This can make your emails stand out and increase engagement.
There are some downsides. The user interface can feel outdated and difficult to use. Integration with other tools is limited, which can be frustrating. The reporting features lack depth, making it hard to get detailed insights.
Lemlist is good for businesses looking to add a creative touch to their email campaigns. It’s suitable for sales engagement tools, cold email campaigns, and sales processes. The price is fair, but consider if the features meet your needs.
#15 Mixmax
Mixmax is an email outbound tool designed for teams focused on outbound sales. It has a range of features aimed at optimizing sales processes, like real-time tracking, one-click meeting setups, or LinkedIn Sales Navigator integration.
Users can start with a free plan that supports basic functions and is suitable for small teams.
Paid plans start at $34 per user per month and offer more specialized tools like CRM integration and advanced analytics.
Some key considerations when using Mixmax include its compatibility primarily with Gmail, which might limit teams using other email services. Additionally, while the tool integrates seamlessly with Salesforce, it may not offer the same depth of functionality as with other CRMs.
Also, the customization and scalability might not meet the needs of very large or complex sales operations.
#16 Salesloft
Salesloft is a sales engagement platform that improves outbound sales processes. It features email sequencing, automated workflows, and real-time analytics.
Your sales team can manage multiple email accounts, track email opens, and schedule follow-ups, all within one platform. The tool integrates with CRM systems like Salesforce for better data synchronization and sales process management.
Pricing details for Salesloft are not publicly disclosed, you need to send a demo request. Users praise its ability to automate repetitive tasks and manage customer interactions.
Considerations include potential information overload from the activity feed, which can make tracking progress difficult. The lack of customizable reports might slow down insights for managers.
Some users report issues like duplicate records and system crashes, which can disrupt the sales process.
#17 Apollo
Apollo.io provides an all-in-one sales engagement platform. It combines lead sourcing, data enrichment, scoring, and communication tools.
Starting at $49 per user per month, Apollo.io supports Chrome extension, so can request details about prospects from LinkedIn, LinkedIn Sales Navigator, or directly from the Apollo database.
Apollo.io’s extensive features might be challenging to learn. Users report that customer support can be slow. Smaller teams might find the pricing plans less flexible.
Wrap up
With the insights and options provided, you’re well on your way to perfecting your email campaigns. Each tool comes with unique features to help your emails stand out and engage your intended audience.
If you’re looking for a tool that doesn’t overwhelm you with capabilities but has everything necessary to reach out to the people you want, try Woodpecker for free. Optimize your email outreach like never before!
FAQ
Check out our answers on outbound email tools.
What are outbound tools?
Outbound tools help sales teams contact potential customers. They include email marketing software, cold email tools, and LinkedIn Sales Navigator (some outbound tools integrate with it). These tools assist in finding leads and reaching out to them. Outbound sales teams use them to manage multiple email accounts and track responses.
What is email outbound?
Email outbound is sending emails to potential customers who have not interacted with your business before. Cold emailing is a common method in this process. Your sales team can use cold email software to create and send these emails.
What is the best cold email deliverability tool?
The best cold email tool for deliverability is one that ensures your emails reach the inbox and not the spam folder. Woodpecker is popular cold email marketing software option. It features email verification and warm-up to increase deliverability. A user friendly interface makes them easy for outbound sales teams to use.
How to write an outbound email?
Start with a clear and engaging subject line. Address the recipient by name and introduce yourself briefly. State the purpose of your email and the benefit to the recipient. End with a call to action, like scheduling a meeting or a phone call.