Free access to advice on deliverability, cold emailing and more.
Prospect list hygiene is like maintaining your own house. You built it and everything looks fresh and clean. But time goes by, things have worn out, the walls get a little dirty, and if you don't take care of it, your house becomes hard to use and in time maybe even completely unusable.
SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that. But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.
Spam traps have been designed to fight against malicious senders. Bad news is, sometimes they might find their way into your prospect list, even if your sender intentions are pure. Good news is, there are ways you can avoid spam traps.
Check what is the accuracy of some of the popular email verification tools, how much they cost, and what are the differences between them.
One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”.
When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox. And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM. See how to make sure your emails are getting exactly where you want them to - to the contact’s main inbox.
When you’re getting ready to start sending cold emails, the first thing you should do is set up a separate domain and mailbox that you’ll use only for cold outreach. This is a necessary step mainly for your domain’s safety reason, but also it allows you to handle the responses from prospects more effectively because they won’t mix with other business emails you receive. So without further ado, here's a nutshell guide on how to correctly set up a separate domain and mailbox for cold emailing.
I bet you want your emails to get to your ideal prospects' inboxes. To make sure they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays a tremendous role. Do you know what actually affects the reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools.
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