Deliverability

LATEST ARTICLES

What is DNS? How Does It Work? – Short Guide for Beginners

Are you worried you won’t get what DNS is all about because you’re not a tech-savvy person? Well, neither am I. It’s for other people like me that I did my best to get to the bottom of this topic and explain it in plain English, as simply as possible. So set your worries aside and dig in.

What are sending limits of various email providers?

What Are Email Sending Limits of Various Email Service Providers?

You have to know this. Especially if you do email outreach. Each email service provider has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it.

Links in Cold Email: How to Add & Track Them Safely (Updated)

Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That's why it's important to put in the links properly into our message not to get into spam folder. Here's how to do that.

15 Things You Need to Know About Domains Before Running a Cold Email Campaign

You may already know why you should warm up a domain before hitting the ‘send’ button and how to do it, and what to do when your domain reputation has gone downhill. But to clear any doubts that may still arise in the curious minds of cold email senders, I thought it’d be a good idea to collect the most common domain questions that our users ask us. So, without further ado, here they are – check out the answers to some of the most common domain questions.

Why Emails Bounce Back: 10 Most Common Issues

A lot of factors come into ensuring email deliverability. As salespeople, we’d like to believe that being caught up on email protocols (SMTP, POP3 or IMAP), creating a converting subject line and relevant content is enough to make sure every email finds its reader. Unfortunately, the reality is different — even when it seems like you’ve done everything the right way, bounce rates are still through the roof. In this guest post, Andriy Zapisotskyi, a Growth Manager at Mailtrap.io is going to take a closer look at email bounces — their most common two kinds and the reasons behind them.

DMARC: What Every Email Sender Should Know

Holy smokes, this one’s a tough one to crack. Or at least that’s what I thought when I first dug into DMARC. That’s why I went over to Wojtek, our Head of Deliverability here at Woodpecker, and asked him to explain it to me plain and simple. He helped me to understand what DMARC is exactly and why it matters.

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