Deliverability

FEATURED ARTICLE

Why Emails Bounce Back: 10 Most Common Issues

A lot of factors come into ensuring email deliverability. As salespeople, we’d like to believe that being caught up on email protocols (SMTP, POP3 or IMAP), creating a converting subject line and relevant content is enough to make sure every email finds its reader. Unfortunately, the reality is different — even when it seems like you’ve done everything the right way, bounce rates are still through the roof. In this guest post, Andriy Zapisotskyi, a Growth Manager at Mailtrap.io is going to take a closer look at email bounces — their most common two kinds and the reasons behind them.

LATEST ARTICLES

How to Improve Your Cold Email Engagement Rate and Avoid SPAM Filters

We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn't it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability. Keep on reading to learn how the reply rate affects email deliverability.

A Pain of Cold Emailing in Finance and Real Estate: How to Get Through SPAM Filters?

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters. Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?

Should You Worry About SPAM Trigger Words? (Updated)

I've seen a lot of cases where an email copy has destroyed a cold email campaign's deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn't been properly warmed up, they click 'Send'. And thus they are in trouble.

8 Things to Take Care of In the Meantime You Warm up a Domain for Outreach

Warming up the domain is a necessary step you need to take before kicking off your first cold email campaign. You can’t speed up the process, nor shorten it. But in the meantime, you can take care of your brand, figure out your campaign objective, build a prospect database, and draft your follow-up sequence to have it all set before your domain is ready for outreach.

Getting Started With Outbound Outreach: Are You on the Right Track?

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

A Step-by-Step Guide to Regain a Good Domain Reputation

Have a closer look at your campaign stats. If you notice that the open rate is taking a nosedive and the number of bounces goes sky high, it most likely means that your deliverability rate is at a rock bottom and your messages either end up in the SPAM folder or are not delivered to the recipients at all.

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