Deliverability

LATEST ARTICLES

A Pain of Cold Emailing in Finance and Real Estate: How to Get Through SPAM Filters?

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters. Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?

Should You Worry About SPAM Trigger Words? (Updated)

I've seen a lot of cases where an email copy has destroyed a cold email campaign's deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn't been properly warmed up, they click 'Send'. And thus they are in trouble.

8 Things to Take Care of In the Meantime You Warm up a Domain for Outreach

Warming up the domain is a necessary step you need to take before kicking off your first cold email campaign. You can’t speed up the process, nor shorten it. But in the meantime, you can take care of your brand, figure out your campaign objective, build a prospect database, and draft your follow-up sequence to have it all set before your domain is ready for outreach.

Getting Started With Outbound Outreach: Are You on the Right Track?

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

A Step-by-Step Guide to Regain a Good Domain Reputation

Have a closer look at your campaign stats. If you notice that the open rate is taking a nosedive and the number of bounces goes sky high, it most likely means that your deliverability rate is at a rock bottom and your messages either end up in the SPAM folder or are not delivered to the recipients at all.

The Better You Know How Email Works, the Higher Your Open Rate

There's a reason why we have 20+ email deliverability articles published on this blog. In order to be a pro at cold emailing and get outstanding results, you need to know how email works. Knowing how email works, however, doesn't mean writing the best email template out there. It goes well beyond email copy. It means knowing how email is sent and using this knowledge to schedule campaigns.

What Do I Need to Know About Email Blacklists?

You set up a cold email campaign and everything seems to run smoothly until you have a look at the statistics and notice a very high bounce rate. This may be a sign that you got blacklisted. First of all - don’t panic. Provided you landed on a blacklist unintentionally, it’s not such a big deal to get yourself off it. What costs much more effort, though, is regaining good sending reputation afterward. But first let me explain to you how blacklists work, why you landed on one and what you can do to get your IP removed from it.

Cold Email Deliverability: There Is Still A Lot to Learn – Webinar Recap

Not so long ago, we organized a deliverability webinar, which some of you might have had a chance to watch live. Deliverability plays a crucial role in the effectiveness of cold email campaigns, so no wonder it’s such a hot topic. Our Woodpecker Team Members, Margaret and Mike, talked about three layers of deliverability: technical settings, email copy, and campaign settings in Woodpecker. In today’s blog post, we answer the 8 top deliverability questions that were raised during the webinar.