How to Improve Your Cold Email Engagement Rate and Avoid SPAM Filters
We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn't it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability. Keep on reading to learn how the reply rate affects email deliverability.