Step-by-step Guide to A/B Testing Cold Emails and Follow-ups in Woodpecker

App updates

Cold emailing requires some experimentation and learning by trial and error to get it right, trying out different subject lines or various versions of email copy to see what’s working and what’s not. And there’s no better way to find that out than by A/B testing.

Today I have a pleasure to introduce you to A/B tests in Woodpecker, a new feature we’ve just rolled out. First, let’s have a closer look at what elements of your cold email you should test to improve your open and reply rates. And then I’ll show you how to carry out an A/B test step by step based on an example.

Here we go.

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Cold Email Benchmarks by Campaign Size and Industry: What Makes Cold Emails Effective in 2020?

Cold email benchmarks

 

Cold emailing has changed a lot since its early days. So did the definition of an effective cold email campaign. Let’s see how to approach cold emailing to get the most out of it in 2020. Take a look at the benchmarks I’ve prepared and compare your results with the average stats to make sure you’re on the right track for success.

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2 Quick Tricks to Speed Up
a Cold Email Campaign in Woodpecker

how to increase cold email sending illustration

I get it. You’ve connected your email address, wrote an outstanding email sequence, uploaded a long list of verified prospects and conducted a 5-minute campaign audit to check if everything’s right, but Woodpecker has sent very few of your emails so far. Let’s go through all the steps together and discover what can be improved to boost your sending.

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What to Do if You Feel Like Cold Emails Don’t Work for You?

what can you do when your cold emails aren't working

 

Have you ever felt like that? You’ve sent a cold email campaign and you’ve got poor response. “Argh, this just doesn’t work for me…” I bet most of us have thought that to themselves at least once. In moments like that, we are usually demotivated and we feel helpless. We feel like we want to give up. But if you give up too soon, you might miss a lot of opportunities.

Before giving up on cold emailing, you can do at least 12 things to verify if cold emails really don’t work for you, or if they haven’t work for you because you were missing something in your approach. See what you can do.

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What to Do When You See Negative Replies to Your Cold Emails?

Running your email outreach campaigns, you will definitely see some negative replies. You can be more than sure of that. It’s not a question of if?, but when? how many? from whom? and are they angry or just not interested? And actually, those are all very important questions. It’s not a good idea to ignore the fact that you see negative replies to your cold emails just because everyone gets some.

Negative replies are a sign that there is still something to improve in your outreach strategy. Here’s about a few types of negative replies, what conclusions you can draw from them, and how you can use those conclusions to improve your cold email campaigns.

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Outbound Sales Metrics Demystified – Which Should You Track & Why?

How do you know if your campaigns work or not? The answer is of course: metrics. What outbound sales metrics should you track? What affects delivery rate and what can you do to boost it? What can you change in your email content and settings to get more opens, more (positive) replies, and more customers? In this article, we investigate the most important sales metrics for outbound campaigns.

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