Best Cold Email Tools & Software (In-depth Comparison)

Mateusz Supel

You decided to take your sales to the next level. You’re on the lookout for a cold email tool that will fit into your needs perfectly and speed up your sales cycle.

The thing is, though, that there’s a big choice of cold email tools out there, and sometimes it’s not easy to find the one that’s right for you.

I’ve made things a little easier for you and prepared a list of cold email tools to help you make up your mind.

What should you look for in a cold email software?

First things first – what features should a good cold email software have?

Deliverability

  • a sending algorithm that sends emails at random time intervals, just like a person would;
  • email verification to avoid bounces and protect your domain reputation;
  • warm-up with different scenarios: email, domain, and sender reputation recovery;
  • custom tracking domains

Personalization

  • custom fields

Automation

  • automated follow-ups
  • reply detection (which stops the sequence);
  • A/B testing

Integrations

With business tools you’re using right now, for example:

  • HubSpot
  • Salesforce
  • Calendly

Woodpecker

Deliverability

We make sure Woodpecker’s sending algorithm is geared towards the best deliverability. The tool sends emails at random moments within a specified time frame to mimic human sending.

And every time an email gets out, the email address gets verified just before it’s sent. The built-in real-time email verification helps you to avoid bounces.

We also offer a Warm-up & Recovery system that’s included in the price for all our users. The system has 3 different types of scenarios: email warm-up, domain warm-up, and recovery to regain a good sender reputation (all of those require a different type of scenario).

email warm-up & recovery Woodpecker

With Woodpecker you can also track your clicks safely with custom tracking domains.

What further sets Woodpecker apart are Deliverability Monitor and Bounce Shield.

Deliverability Monitor keeps track of your sending process and deliverability trends. By using this feature, you can notice if there are any potential issues with your deliverability, and react in time to avoid them.

Deliverability Monitor - track your sending trends

Bounce Shield prevents potential deliverability drops by stopping you from exceeding your email’s provider sending limits. Woodpecker automatically pauses your campaign for several minutes if you’re about to exceed them, so you don’t get blocked for 24 h by your email provider.

Automation

Of course, all cold email tools allow you to send automated follow-ups – that’s their very core feature.

Woodpecker detects replies from your prospects, and automatically stops the sequence when someone responds or schedules a call via Calendly.

Besides that, with Woodpecker you can A/B test your messages. You can test up to 5 variations of a message to see which one worked best.

You can also send follow-ups in the same threads as the opening message.

Multichannel outreach

With Woodpecker you can:

  • call your prospects – Woodpecker Calls is an app for Android that you can use to schedule and track sales calls straight from your phone.
  • make your outreach on LinkedIn easier with LinkedIn manual tasks
LinkedIn manual tasks

Personalization

You can use snippets (custom fields) to add a human touch to your messages and easily personalize your outreach.

To better tailor your messaging, you can set conditions based on prospect’s behavior, and even start your campaign with a condition (to contact two segments of prospects with one campaign flow).

You can also send emails in the prospect’s timezone. Woodpecker will automatically match the country with the timezone once your prospect’s country is included in your data.

Integrations

Woodpecker is natively integrated with such tools as:

  • Calendly
  • Pipedrive
  • HubSpot
  • Google Sheets
  • LeadFuze
  • UpLead
  • Hunter
  • and more

Free trial & pricing

Free trial: 7-day free trial

Pricing: You pay for what you use. You build your own plan by picking how many emails you want to send and which add-ons you need:

  • Advanced campaigns
  • API keys & integrations
  • Woodpecker Agency

The cheapest plan starts with $39/month/slot.

Our Warm-up & Recovery system and email verification is included in the price.

If you go with the annual plan, you get 2 months for free.

See pricing>>

Snov.io

Snov io features

Deliverability

Snov.io verifies your emails, but it does so in bulk. You need to import the list. This means they’re not checked in real-time.

Snov.io doesn’t offer an email/domain warm-up feature, so you’d have to handle the process manually.

Automation & personalization

Snov.io gives their user an option of A/B testing.

They are, however, available for users starting with an M plan. So, if you have an S plan or freemium, you won’t be able to A/B test your emails to find the best performing version

You can add conditions to your campaigns that are based on prospect’s behavior.

To personalize your emails, you can use custom fields.

Multichannel

You won’t be able to call your prospects with Snov.io. The tool also doesn’t automate outreach on LinkedIn. It can, however, make it easier for you to prospect on LinkedIn (with their Chrome extension)

Integrations

Snov.io is natively connected with Pipedrive. To use it with other CRMs and tools, like HubSpot, Zoho CRM, Salesforce and Asana, you’d have to do it via Zapier.

Free trial & pricing

Free Trial: Snov.io offers a free trial.

Pricing: There are 6 options:

  • S, for $39 per month – for startups and solo entrepreneurs. Includes 1000 credits and 5000 unique recipients.
  • M, for $99 per month – for small sales and marketing teams. Includes 5000 credits and 1000 unique recipients.
  • L, for $189 per month – for companies expanding their reach. Includes 20000 credits and 30000 unique recipients.
  • XL, for $369 per month – for sales teams. High-powered solution. Includes 50000 credits and 50000 unique recipients.
  • XXL, for $738 per month – for agencies and enterprises. Includes 100 000 credits and 100 000 unique recipients.

Reply.io

Reply io features

Deliverability

Reply has a warm-up feature. You have to pay for it extra, though – $29/month per account. The tool validates the email addresses on your list with a built-in integration, and you can also use custom tracking domains.

Automation

Reply detects when someone writes back to you, and you can also A/B test your messages to see which one gets better engagement.

Personalization

Reply allows you to personalize the content of your emails with variables. You can also use conditional variables to add conditions of if/else format within your sequences.

Multichannel

When it comes to reaching out to prospects on LinkedIn, Reply offers a semi-automation. You can also call them with a VoiP solution called Cloud Calls.

Free trial & pricing

Free trial: You can try Reply 14 days for free.

Pricing: There are three types of plans: Sales Engagement, Email Search, and Email Warm-up.

  • Sales engagement is divided into 3 user types. For businesses, the prices are $70 a month per user (starts at 3 users), $60 a month per user (starts at 5 users), or $50 a month per user (starts at 10 users).
  • Email Search has three options, too: free, $49 a month with 5000 email credits a month, and $99 a month with unlimited email credits a month
  • Email Warm-up – $29 a month per email account

Quickmail

quickmail features

Deliverability

Quickmail gives their users an option of email warm-up. This feature is called Auto-Warmer and it’s free for up to 50 inboxes per account.

The software allows you to verify emails, but it’s an extra cost – you need to buy credits every time you want to verify your list.

Multichannel

You can add call steps in your campaign flow, and when you click on the CALL button, Quickmail will dial the number on the app that you have associated with your browser (e.g. Skype). The tool won’t help you in social selling, though.

Personalization & automation

If you’d like to increase your prospect engagement with email personalization, you can do it with Quickmail’s integration with Hyperise.

You can A/B test your emails with Quickmail and see which variation does a better job.

If you’d like to send a follow-up in the same thread as your opening message – well, you wouldn’t be able to do it with Quickmail.

Integrations

Quickmail integrates with email verification tools like DropContact, ZeroBounce, and NeverBounce, and other business software, such as Aircall, Twilio and Slack.

Free trial & pricing

Free trial: Quickmail offers a 14-day free trial.

Pricing:

  • Auto-Warmer Plan is free
  • Starter Plan: $59/month. You can send 500 emails a day per inbox with this plan. Everything from the free plan plus Bounce Detection, Multi touch email campaigns, auto follow-ups, Live notifications.
  • Pro Plan, for $79/month. Everything from Free and Starter Plan plus Zapier integration, Conditional Steps, Auto import spreadsheets and weekly deliverability report. You can send 1500 emails/day/inbox with this plan.

Lemlist

lemlist features

Deliverability

Lemlist offers a warm-up feature (it’s called Lemwarm). It allows you to handle the warm-up process automatically, but only in one scenario, which means the process looks the same if you’re warming up a domain and an email account.

When it comes to email verification – another crucial deliverability feature – Lemlist is integrated with Bouncer, but it’s not a built-in integration. To use it, you need to set it up using an API key and configure it on your Bouncer account, and then every time you want to verify your list, you need to do it in your Bouncer account.

Lemlist offers custom domain tracking, which helps to track clicks safely. The tool lacks a way to monitor your deliverability stats, though, and it doesn’t protect you from exceeding your email provider’s sending limits.

Automation

Lemlist has a reply detection feature – when a prospect replies or clicks on a link, it will stop sending the rest of the campaign automatically.

They also allow you to A/B test your emails, which is a plus. You can’t send follow-ups in the same thread, though.

Personalization

With Lemlist, you can use liquid syntax and spin syntax to personalize your message. You can also add a text to an image which you attach in your email, and build a landing page.

Multichannel

Lemlist allows you to add LinkedIn steps in your campaigns, but the outreach isn’t automated.

As to cold calling, Lemlist is integrated with Aircall. In order for the Aircall integration to work and to use it, you need to have at least 3 seats on your Aircall account.

Integrations

Lemlist is natively integrated with such CRMs as Salesforce, Hubspot and Pipedrive.

Free trial and pricing

Free Trial: Lemlist offers a free 14-day trial.

Lemwarm isn’t available on the trial.

Pricing: There are three pricing plans:

  • Email Warm-up – $29/month (only lemwarm);.
  • Email outreach – $59/month;
  • Sales engagement – $99/month/

Outreach

Outreach io features

Outreach is a more robust platform for enterprises, and as such is on the higher end in terms of price.

Deliverability

Outreach offers many features, but a warm-up system is not one of them. The tool also doesn’t verify the email addresses on your list. You can use custom tracking domains, though (they’re called Branded URLs).

Automation & multichannel

You can put prospects in an automated sequence (called a playbook), which might include emails, phone calls, LinkedIn tasks or generic tasks.

You can A/B test your messages with Outreach.

The tool also offers products such as Outreach Kaia (an in-call transcription assistant) or Outreach Commit (helps you with sales forecasts).

Personalization

You can use snippets to personalize your emails, and build message templates.

Integrations

Here are some of Outreach’s native integrations: Salesforce, Google Calendar, Linkedin Sales Navigator.

Free trial & pricing

Free Trial: Outreach.io doesn’t have a free trial.

Pricing: In order to see how much you’d have to pay, you’d need to request that info on their pricing page.

Mailshake

mailshake features

Deliverability

Mailshake has a warm-up system – they’ve acquired Warm Up Your Email. When you want to use it, you need to start with setting up the daily sending volume.

They also offer email verification – you have to buy credits to conduct it, though, and it’s done in bulk, instead of in real-time before each email goes out.

Automation & personalization

As in all the other tools, you can use custom fields to personalize your emails in Mailshake.

When someone replies, Mailshake pauses your sequence.

A/B testing, which is also included in Mailshake, allows you to test variations of your campaign to see what works better.

Multichannel

If you’d decide to go multichannel with Mailshake, you can use their Phone Dialer for calling, and manual tasks to help you connect with prospects on LinkedIn and other social channels.

Integrations

Mailshake is natively integrated with some of the CRMs, such as Pipedrive, HubSpot, and Salesforce.

Free trial & pricing

Free trial: no free trial.

Pricing: Here’s Mailshake’s pricing:

  • Email Outreach option – 59$ per month
  • Sales engagement option – 99$ per month

Apollo.io

Apollo io features

Apollo is strongly focused on helping you with prospecting. Let’s see how it looks in terms of necessary cold email features.

Deliverability

Apollo won’t help you with your email or domain warm-up, nor with validating your email list.

They do offer custom tracking domains for safe click tracking.

Automation & personalization

Like every cold email tool, Apollo allows you to use custom fields for personalization. You can also A/B test your messages with the software.

Multichannel

You can call your prospects with Apollo Dialer. As far as social selling goes, you can add manual tasks to make your flow easier.

Integrations

Apollo doesn’t have a large integration base, and to use them you’d need Zapier. Some of them include Salesforce and Hubspot.

Free trial & pricing

Free Trial: a 14-day trial, limited to 50 email credits per month.

Pricing:

  • Basic plan – $49 per month. Limited to 200 email credits per month.
  • Professional plan – $99 per month, unlimited email credits and 50 mobile numbers per month.
  • There is also a Custom plan, where you receive everything from the Professional plan, plus some advanced options.

Klenty

klenty features

Deliverability

You won’t be able to automatically warm up your emails and domains with Klenty. Also, if you’d like to have the email addresses on your list verified, you’d have to use a separate tool to do so, as Klenty doesn’t offer such a feature.

You can use custom tracking domains, though.

Personalization & automation

Klenty’s Liquid Templates can help you with personalizing your emails, and you can also record and add videos to your messages (if you integrate Klenty with Hippo Video).

You can also use A/B testing to see which template in a running campaign gets a better response rate.

Multichannel

You can make cold calls with Klenty’s dialer and include LinkedIn outreach in your campaigns with their plugin.

Integrations

Klenty is natively integrated with tools such as Pipedrive, Zoho CRM, Hubspot, Salesforce and Slack.

Free trial & pricing

Free trial: 14-day free trial

Pricing: There are 3 price plans:

  • Start up, billed $55 monthly, includes Email Cadences, API, Zapier Integration, Gmail plugin and Mail Merge.
  • Growth, billed $85 per month, includes everything from Start up plan, plus CRm integrations, video personalization, multichannel outreach and more.
  • Enterprise, including all options from Growth plan, billed $145 per month, also includes Monthly customer success review, Monthly deliverability reports and IP based login restrictions.

Yesware

yesware features

Yesware is an add-on for Gmail and Outlook that helps you track your emails.

Deliverability

With Yesware, you won’t be able to put your email or domain warm-up on autopilot. The tool also won’t verify your email list to make sure your emails don’t bounce.

Automation & personalization

Yesware notifies you when your recipient engages with your email, so you can follow up with them.

It also offers email templates that might help you write messages (although using ready-made templates isn’t the best idea).

It’s not possible to A/B test your emails with Yesware, so it might be difficult for you to see which template in your emails works best for the open rate.

Multichannel

You can create a flow that includes calling and LinkedIn, but Yesware won’t automate those touches.

Integrations

You can integrate Yesware with Salesforce and LinkedIn (which means adding LinkedIn Sales Navigator to Gmail), and several other tools.

Free trial & pricing

Free Trial: 14 day trial.

Pricing: There are four paid plan options:

  • Pro Plan – $19 seat/month, includes some of the features as: Unlimited email open tracking, unlimited attachment tracking, unlimited email link tracking, personal activity report and email and phone support.
  • Premium plan – $45 seat/month, includes pro features, plus unlimited teams, removal of yesware branding, Zoom meeting integration, team reporting and some more.
  • Enterprise – $85 seat/month, including everything from Premium plan, plus all Salesforce integration option, trusted IP ranges, Dedicated customer success manager and some more.
  • Custom plan – including everything from Enterprise option, plus RingCentral telephony integration, Pay by Invoice, Legal review, Security review and many more.

Ready to send cold emails?

Hope this list makes it easier for you to choose. There are a lot of cold email tools out there, and it might seem difficult to find out which one is best for you.

Some of the tools focus more on personalization and other tools give their focus on deliverability. Good news is that most of these tools you can test during a free trial.

Now, when you’re ready to start your first cold email campaign – or if you’d like to switch from another cold email software – and actually get your emails hit your prospects main inbox, give Woodpecker a go and start your free trial.

Connect with any email client and start your cold email journey with Woodpecker.

Send powerful emails & boost replies

Invalid email format

Turn knowledge into results

Send follow-ups that make a business thrive

Invalid email format