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Are you just one click away from sending your first cold email campaign? Then this post is for you. Hold your horses for a moment, and spare a few minutes to do a quick campaign audit before you click the ‘send’ button. Here’s what you should check to make sure your campaign is all set and ready to go.
There's a reason why we have 20+ email deliverability articles published on this blog. In order to be a pro at cold emailing and get outstanding results, you need to know how email works. Knowing how email works, however, doesn't mean writing the best email template out there. It goes well beyond email copy. It means knowing how email is sent and using this knowledge to schedule campaigns.
There's a lot of uncertainty around the United Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let's see.
Today, I have exciting news for you all. A lot of you have been asking for a feature that would allow you to better manage your campaigns. And today, we’re taking the feature from beta. What is the feature I’m talking about? It’s an option to organize your campaigns in folders.
You put a lot of hard work into preparing your cold email campaign, yet you get poor results. Hardly anyone opens your emails or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don’t give up just yet, though. I have some solutions to the most common cold email problems you may face.
You set up a cold email campaign and everything seems to run smoothly until you have a look at the statistics and notice a very high bounce rate. This may be a sign that you got blacklisted. First of all - don’t panic. Provided you landed on a blacklist unintentionally, it’s not such a big deal to get yourself off it. What costs much more effort, though, is regaining good sending reputation afterward. But first let me explain to you how blacklists work, why you landed on one and what you can do to get your IP removed from it.
It's about time for another prospecting tool to be reviewed. I was approached by eGrabber's team who proposed to me that they would do a demo of their tool, Management-Finder, to see how it works and how a prospecting team can use it. I invited Luke from the Business Growth Team and we spent some time playing with the tool. It's an unusual app but highly advanced and Luke got very excited about it. He said that he would save a ton of time with this tool. I spoke to Clinton Rozario and his colleagues at eGrabber. Let's find out more about the tool.