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If you're in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.
Two weeks ago I was approached by one of our customers, offering to share their experience using Woodpecker. I knew I wanted to hear their story, so Seb and I collaborated on this customer interview you're about to read. Here it is. Learn how one of our customers - Imaginaire Digital uses email automation to send multi-touch campaigns, how they went about it, and what kind of results they usually get.
Not so long ago, I shared with you how our outbound sales team searches for prospects on Quora and what they write in an email. Today, I'd like to present you one of our webinars, and at the same time, teach you more about GDPR.
A while back I wrote a blog post about taking care of the way you present your brand online before you start an email outreach campaign. In this one, I wanted to build on that idea. I prepared a little guide for you on strengthening your brand by working hard on your social media profiles.
It's time for another tool in our Prospect List Building Tools series. This time I review a tool called UpLead. Its founder and CEO, Will Cannon, was kind enough to answer all my questions about the tool and how to use it. Let's read the article to find out more about UpLead.
List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don't know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?
Most of you use more than one tool while doing outbound. You qualify leads in your favorite CRM, store the info about your prospects in Google Sheets, schedule meetings in Calendly, etc. Managing multiple apps means that you have different pieces of info scattered all over the apps. To keep the info up to date in every app, you need to manually update it in each app.