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How to Find Your Product’s Compelling Value Proposition With Email?
Finding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.
What Tools & Integrations Will Help You Get More Leads From Webinars?
When organizing webinars, lots of elements need your attention. Picking the right topic, promoting the event so people sign up, actually hosting the webinar, and following up afterwards are just some of them. It might be easy to drop a ball or two when you’re trying to juggle so many. But you can use certain tools and integrations to make this juggling easier and reap full benefits of a webinar. Read this article by Luca Ramassa, Content Manager at LeadsBridge, to find out what those are.
How To Deal With 10 Most Common Insurance Sales Objections
If you sell insurance, then you'll agree there's nothing worse than dealing with sales objections that stop you from writing a new policy. If you want to overcome this, then you've found the right article. Today, David Duford, the owner of BuyLifeInsuranceForBurial.com and the author of three best-selling insurance sales books, will detail his word-for-word rebuttal scripts to defeat the top 10 most common insurance sales objections. Let's get started!
A/B Testing in Email: an FAQ to Clear All Your Doubts
About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.
How to Set Achievable Sales Targets for an Outbound Sales Team
It’s no secret that outbound sales are a numbers game. Prospecting tactics and strategies are important, but not setting clear and achievable sales targets is like jumping in a taxi with no destination in mind; it’s not so smart and it's simply a waste of money. Today on our blog, we give the stage to Thibaut Souyris, the CEO and Founder of SalesLabs, who will tell you how to set your sales goals so they're ambitious, but achievable.
for SaaS
SaaS User Onboarding Emails: Tools & Strategies to Increase Conversion
It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision. There are other reasons trial users don’t convert, though - ones that you can control.
How to Avoid the SPAM Folder?
When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox. And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM. See how to make sure your emails are getting exactly where you want them to - to the contact’s main inbox.