Woodpecker Blog

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Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

5 Ways a SaaS Sales Team Can Cooperate with Marketing for Better Lead Generation

Marketing and sales used to be portrayed in stark contrast. Nowadays, there's an ongoing trend to go for "sales and marketing alignment" -- that is, making the two teams work together. There's little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done? Today, I'll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

The Power of Your Blog: How Great Content Makes You More Persuasive

Having a business blog is good for establishing your expertise and driving traffic to your main website and increasing conversions. So writes the inbound powerhouse, HubSpot. But can it boost the results of your email outreach campaign? Can it persuade somebody to reply? Let's find out.

10 Startup Growth Hacks To Generate Leads For SaaS Businesses

Generating first customers for your SaaS startup requires a lot of time. Time in the early days of any is scarce. There's so much work to be done that you don't know what to work on first. But in order to stay afloat, you need a steady flow of customers. Woodpecker got its first customers through cold emailing. Yet, there are other ways that can support the lead generation process in your company. In today's article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.

Do You Prospect in California? Here’s the Newest Privacy Act Recap

California Consumer Privacy Act goes into effect on January 1, 2020.  Since major tech companies are based in California, the law may set standards in the whole US.  Let’s take a closer look at the requirements of the new law and how it differs from GDPR.

3 Resources that Will Help You Ask Better Questions

Sales articles are full of advice on how to skilfully ask questions during sales interview. That's not surprising. Questions are the exact thing that helps us move potential leads through the sales funnel. Cold callers use them during discovery calls and those who prospect might use questions while looking for the ICPs. But how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.

Woodpecker Meeting III – We Can Call it a Tradition

Even though two months have lapsed, I'd like to recap you on the third Woodpecker Meeting that took place on May 25, 2018, a single day when we all meet together to celebrate and listen to team presentations. It has slowly but surely become a custom for the Woodpecker team. The first meeting was set up to celebrate reaching 150 premium users, the second one -- 800. Read more to find out what we discussed in the third one.