Sales & growth

LATEST ARTICLES

How to Qualify Your New Sales Leads? 5 Signs that a Lead Isn’t the Right Fit

Not all of your sales leads are equal in terms of quality. Even when it seems that at first glance they match your Ideal Customer Profile. In this article, you’ll learn how to qualify new sales leads from the moment you first reached out to them all the way through to your first call or demo. With this information at hand, you’ll be able to spot which leads aren’t a good fit for your product and whether you should still pursue them or rather shift your focus to more promising contacts.

How to Hire an SDR to Handle Cold Emailing at Your Company?

When you’re about to hire an outbound specialist but know zip about cold mailing yourself, you might find yourself stabbing in the dark. Should you hire one specialist or split the job into two positions? Where do you look for candidates? What questions should you ask them to assess if they’ll do a good job prospecting and reaching out to prospective clients? I believe this blog post will help you maneuver through the hiring process and find a good Sales Development Representative to handle cold mailing at your company.

How to Generate B2B Leads Online the Outbound Way?

Generating new B2B leads in a crowded online space is a tricky game. With competitors on your trail and constantly modified search engine algorithms, you have to struggle to provide a growing number of visitors to your website each month. And also make sure the traffic is of high quality. But you can also reverse the scenario and instead of waiting for the leads to come to you, you can reach out to them first. What is more, you decide who you want to contact. That’s the idea behind generating sales leads the outbound way. Curious how the process looks like? Read on.

How to Pick and Reach out to Influencers With Email?

You have probably heard about the effectiveness of influencer marketing in a B2C context. Can this strategy also work in a B2B environment? Sure it can. The reason why people trust influencers is that they are regarded as experts and opinion leaders in their field. You can leverage their authority to promote your product or service, and in effect, grow your brand reach to get to new customers. In today’s post, we’ll take a closer look at how to find and get into contact with influencers via email. Is there a recipe for success? Keep reading to find out.

How to Effectively Manage a Sales Pipeline to Grow Your Customer Base?

A few weeks ago I wrote about how to build an outbound sales pipeline . However, creating a sales pipeline is only one side of a coin. The other one is to manage it effectively, so your customer base keeps growing. The first step to manage your sales pipeline more effectively is to analyze sales reports. A look at your sales stats should give you a hint on where to start. Here’s how you can identify and fix the cracks in your pipeline or remove any possible clogs.

SaaS Partner Program – How to Find and Pitch to Partners?

Getting new partners for your SaaS Partner Program might be challenging. Getting new partners that fall within your Ideal Partner Profile might be even more difficult. With the right tools in the box, though, you might find it as easy as can be. Follow this clear 3-step path to get more partners and an increasing stream of new leads. Let’s start, shall we?

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