If you’re considering building an internal outbound sales team, it’s a sign that your company levels up. But how do you know this is actually the right moment to hire? And what roles do you need in your team for a start? What’s the difference between SDR and BDR? How to figure it all out? This blog post answers all these questions and sheds some light on how to build a team that is effective and motivated to succeed.
A while ago I wrote a blog post about hiring an SDR to handle cold mailing at your company. Today we’ll take a look at another important role in the sales team: a Business Development Representative - and how to hire one. How does this position differ from a Sales Development Representative? Where to find the right candidates? How to determine whether they’ll be good at their job? Use the tips I offer in this blog post and you’ll find the right BDR for your sales team in no time.
You might have heard this joke: ‘What’s the best place to hide a body?’ ‘Page 2 of Google’. While it’s funny, it’s also true. Businesses aim to be at the top of the search, and to get there their websites have to be top-notch. Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords. That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.
Not all of your sales leads are equal in terms of quality. Even when it seems that at first glance they match your Ideal Customer Profile. In this article, you’ll learn how to qualify new sales leads from the moment you first reached out to them all the way through to your first call or demo. With this information at hand, you’ll be able to spot which leads aren’t a good fit for your product and whether you should still pursue them or rather shift your focus to more promising contacts.
When you’re about to hire an outbound specialist but know zip about cold mailing yourself, you might find yourself stabbing in the dark. Should you hire one specialist or split the job into two positions? Where do you look for candidates? What questions should you ask them to assess if they’ll do a good job prospecting and reaching out to prospective clients? I believe this blog post will help you maneuver through the hiring process and find a good Sales Development Representative to handle cold mailing at your company.
Generating new B2B leads in a crowded online space is a tricky game. With competitors on your trail and constantly modified search engine algorithms, you have to struggle to provide a growing number of visitors to your website each month. And also make sure the traffic is of high quality. But you can also reverse the scenario and instead of waiting for the leads to come to you, you can reach out to them first. What is more, you decide who you want to contact. That’s the idea behind generating sales leads the outbound way. Curious how the process looks like? Read on.
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