Sandra Wilk - Senior Content Creator at Woodpecker

Sandra Wilk

Editor in Chief at Woodpecker.co

Sandra is a language geek. She enjoys creating stuff and chatting with people, and there are few things she appreciates more than a good story.

Veth Group logo

Customer Case Study: How Veth Group Sets 1,000 Appointments a Month

Last week I had an insightful conversation with Miles Veth, CEO of Veth Group, one of Woodpecker’s partners. We dug deep into their process of creating effective cold emails, the results the agency gets for their clients, and how Woodpecker fits into their daily workflow.

spam traps

What Are Spam Traps and How to Avoid Them?

Spam traps have been designed to fight against malicious senders. Bad news is, sometimes they might find their way into your prospect list, even if your sender intentions are pure. Good news is, there are ways you can avoid spam traps. 

Nerdwise case study

Customer Case Study: How Nerdwise Helps Their Customers Drive Sales with Woodpecker

This time I’ve talked to Patrick Baynes, CEO & founder of Nerdwise - a digital agency with strong focus on lead generation, and one of Woodpecker’s partners.

How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Customer Case Study: How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Do you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.

increase trial conversion

Learn How to Grow SaaS with Email – Ebook Teaser

This blog post is a chapter of an ebook I wrote, called “How to Grow SaaS with Email”. It includes lots of useful advice from top SaaS experts and email templates for each job to be done. Go grab a copy! This chapter is about increasing free trial conversion.

A/B Testing in Email: an FAQ to Clear All Your Doubts

About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.