Meg Kawalkowska

Meg was the Content Manager at Woodpecker. She's passionate about educational content creation. You can always spot her either writing or reading.

Our Customers Taught Us A Lot About Cold Emailing, Here Are 5 Top Tips

What is more valuable than first-hand advice from companies who grew with cold email outreach? I’ve put together a list of top 5 tips that can help you excel in running email campaigns. Let’s get straight to the point.

These Stats Prove The Importance of Follow-up Emails

A follow-up email is an integral part of any cold email campaign. But is one enough? When should we send it? Should we personalize it? I decided to look into data and answer some of those questions. Today I bring you the results of my research. Time for some numbers.

Cold Email Deliverability: There Is Still A Lot to Learn – Webinar Recap

Not so long ago, we organized a deliverability webinar, which some of you might have had a chance to watch live. Deliverability plays a crucial role in the effectiveness of cold email campaigns, so no wonder it’s such a hot topic. Our Woodpecker Team Members, Margaret and Mike, talked about three layers of deliverability: technical settings, email copy, and campaign settings in Woodpecker. In today’s blog post, we answer the 8 top deliverability questions that were raised during the webinar.

These Are 6 Tips to Shape Outbound Sales in 2019

It’s almost time to say goodbye to 2018 and welcome 2019. The end of the year is fast approaching. 2018 has flown by and with year-end closing in, it’s time to start making plans for the future. Looking back at the passing year, we can definitely say that there’s been a lot going on; from a worldwide concern about personal data protection, through a data-driven approach to selling, to an all-bound lead generation and “smarketing”.

A day in the Life of a SaaS Business Development Team

A business development team is a crucial element of a SaaS company. It plays an important role in business growth and revenue generation. Let’s take a look at the backstage of their job. I’ve prepared this post in collaboration with Yurii Veremchuk, the Head of Woodpecker Business Development Team, who shared some first-hand insights into the day-to-day work of his team and the challenges they face, described the tools that improve their efficiency, and gave his advice for B2B sales newbies.

How SaaS for E-commerce Can Generate Leads Through Email: Jumper.ai

Positive feedback from a satisfied customer is always a huge motivator that gives us wings. Recently we had a pleasure to interview Jumper.ai team who shared their experience with Woodpecker and told us a few words about how it helped them reach new customers. Read the full story below.