If you’re selling to everyone, you’re selling to no one. This is why the best sales professionals have laser-focused target markets that are more likely to produce good leads. But getting qualified leads is more complicated than just asking ChatGPT to give you a list of numbers to call. To succeed, you need great sales prospecting tools.
Today, we’ll cover some of the best sales prospecting tools in the game with their top features and pricing. From email marketing to scraping leads from LinkedIn to outreach tools, we have something for every sales professional out there.
What are prospecting tools?
Prospecting tools help sales teams find, qualify, and engage potential customers. These tools automate and streamline the lead generation process by providing accurate contact data, tracking prospect behavior, and facilitating multi-channel outreach through various sales prospecting techniques.
Types of sales prospecting tools
Depending on your industry, the size of your sales team, your target audience, and other factors, you’ll need a different set of sales prospecting tools. These are some of the most common types; we’ll cover the tools in detail later in this article.
1. B2B contact & lead database tools
These tools provide access to large databases of verified business contacts, including email addresses, phone numbers, and company details.
Examples: ZoomInfo, Apollo.io, Cognism, Lusha, UpLead
2. Email finder & verification tools
These tools help users find business email addresses and verify their accuracy to ensure deliverability.
Examples: Hunter.io, Skrapp, FindThatLead, RocketReach
3. Sales engagement & outreach automation tools
These platforms automate multi-channel outreach through email, phone calls, LinkedIn, and SMS, helping sales teams engage prospects at scale.
Examples: Salesloft, Overloop, Woodpecker, Outreach.io
4. Website visitor tracking & intent data tools
These tools identify anonymous website visitors and track intent signals to help sales teams target interested prospects.
Examples: Leadfeeder, Dealfront, 6sense, Albacross
5. Social selling & LinkedIn prospecting tools
These solutions help sales teams find and engage prospects on LinkedIn by extracting contact data and automating outreach.
Examples: LinkedIn Sales Navigator, Kaspr, LeadIQ, Seamless.ai
6. AI & predictive analytics tools
These tools use AI and machine learning to analyze sales data, predict buyer intent, and recommend the best prospects to target.
Examples: 6sense, Gong, Highspot
7. Digital sales rooms & proposal tools
These platforms create personalized, interactive spaces where sales teams can share proposals, documents, and other sales materials.
Examples: GetAccept, Trumpet, Demodesk
8. Cold calling & sales dialer tools
These solutions automate outbound calling, providing sales teams with dialers, call tracking, and conversation insights.
Examples: Aircall, Kixie, RingCentral
9. CRM & lead management tools
While CRMs are broader in scope, some are designed with prospecting features, allowing sales teams to track and manage leads efficiently.
Examples: Zendesk Sell, Pipedrive, HubSpot Sales Hub
Key sales prospecting tool features
Let’s look at the main features of the best sales prospecting tools. Of course, you’ll choose sales prospecting tools based on your unique requirements, but these are the most essential features that should speed up and improve your sales process.
1. Contact & lead database
- Access to verified B2B email addresses and phone numbers.
- Filters to search by industry, location, company size, job title, etc.
- Company and contact enrichment with firmographic and demographic data.
2. Email finder & verification
- Extracts emails from websites, LinkedIn, or company domains.
- Verifies email deliverability to reduce bounce rates when your sales reps reach out.
- Bulk email search for high-volume prospecting.
3. Multi-channel outreach automation
- Automates personalized email, LinkedIn, and phone call sequences.
- Smart follow-ups based on recipient engagement.
- A/B testing for subject lines and email content.
4. Website visitor tracking & intent data
- Identifies anonymous website visitors and their company details.
- Tracks prospect engagement and behavior on websites.
- Provides real-time alerts when a high-intent lead visits the site.
5. CRM & sales tool integrations
- Syncs leads and prospecting data with CRM tools.
- Automates lead scoring and contact updates.
- Connects with sales engagement platforms for seamless workflows.
6. AI-powered lead scoring & predictive analytics
- Uses AI to rank leads based on the likelihood of conversation.
- Predicts buyer intent based on engagement and online behavior.
- Identifies decision-makers and key influencers within a company.
7. Sales intelligence & competitive insights
- Tracks company news, funding rounds, leadership changes, and acquisitions.
- Monitors competitors and industry trends.
- Provides real-time alerts for sales opportunities.
8. Digital sales rooms & proposal management
- Creates personalized spaces for sharing proposals and sales content.
- Tracks prospect engagement with documents and presentations.
- Supports e-signatures for deal closure.
9. Social selling & LinkedIn prospecting
- Extracts contact information from LinkedIn profiles.
- Automates LinkedIn connection requests and messaging.
- Provides insights into prospect activities on LinkedIn.
10. Cold calling & sales dialer features
- Provides VoIP calling and call recording.
- Enables power dialing and auto-dialing for outbound calls.
- Integrates with CRM for call tracking and logging.
The best sales prospecting tools to try in 2025
We’ve rounded up some of the best sales prospecting software in 2025, complete with their top features and use cases. If you’re looking to build out your sales tech stack, these are some of the complete tools out there.
Woodpecker
![Woodpecker is one of the best prospecting tools for email as a channel.](https://woodpecker.co/blog/app/uploads/2025/01/image16-1024x476.jpg)
Woodpecker is an email automation and cold outreach platform for sales and marketing teams. It helps businesses personalize email campaigns, automate follow-ups, and track prospect engagement for better conversion rates.
Top features:
- Automated email sequences – Sends personalized cold emails and follow-ups based on recipient behavior.
- AI-powered email personalization – Customizes messages at scale to improve response rates.
- Email verification – Ensures high deliverability by detecting and filtering invalid email addresses.
- Multi-channel outreach – Combines email, LinkedIn, and phone follow-ups for effective sales prospecting.
- A/B testing – Tests different subject lines and email content to optimize campaigns.
- Reply detection and categorization – Automatically detects and sorts replies to prioritize responses to the most qualified leads.
- Team collaboration tools – Enables multiple team members to work on outreach campaigns together.
- CRM and sales tool integrations – Connects with HubSpot, Salesforce, Pipedrive, and Zapier.
- Deliverability monitoring – Tracks email performance and suggests improvements to avoid spam filters.
- GDPR and compliance features – Ensures outreach campaigns comply with data protection regulations.
Pricing: Starts at $20 per user per month.
Get your free trial of Woodpecker today!
Apollo.io
![Apollo.io homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image2-3-1024x478.jpg)
Apollo.io is a sales intelligence and engagement platform that helps businesses find, enrich, and reach out to prospects efficiently. With a vast database of B2B contacts and automation features, it streamlines sales prospecting, making it easier for sales teams to connect with the right people.
Top features:
- Extensive contact database – Aaccess over 275 million verified B2B contacts with emails and phone numbers.
- AI-powered lead scoring – Identifies high-intent prospects based on engagement and buying signals.
- Multi-channel outreach – Automates email sequences, calls, and LinkedIn messaging for effective engagement.
- Data enrichment – Improves CRM records with updated company and contact details.
- Seamless integrations – Connects with HubSpot, Salesforce, LinkedIn, and other tools to streamline workflows.
Pricing: Starts at $49 per user per month.
ZoomInfo
![ZoomInfo homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image22-1024x477.jpg)
ZoomInfo is a leading B2B prospecting and sales intelligence platform that provides businesses with accurate contact data, company insights, and buyer intent signals. It helps sales teams identify key decision-makers, prioritize leads, and automate outreach for more efficient sales prospecting.
Top features:
- Extensive B2B database – Accesses millions of verified business contacts with up-to-date details.
- Buyer intent signals – Identifies prospects showing interest in specific products or services.
- Advanced search filters – Uses AI-powered filters to segment leads based on industry, job title, and more.
- Automated outreach – Integrates with sales engagement tools for email and call automation.
- CRM and sales tool integrations – Syncs with Salesforce, HubSpot, and other platforms for seamless prospecting.
Pricing: Starts at $15,000 per year (pricing varies based on features and data access).
FindThatLead
![FindThatLead homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image20-1024x478.jpg)
FindThatLead is a sales prospecting tool designed to help businesses generate leads, find verified email addresses, and automate outreach. It provides an all-in-one solution for identifying and engaging potential customers with personalized email campaigns.
Top features:
- Email finder – Locate and verify email addresses based on domain names or LinkedIn profiles.
- Lead search – Generates targeted lead lists based on industry, location, and company size.
- Email sender – Automates cold email outreach with customizable templates and scheduling.
- Social prospecting – Extracts leads from social media platforms for broader outreach.
- API access – Integrates with CRM and marketing tools for a streamlined workflow.
Pricing: Starts at $49 per user per month.
Dealfront
![Dealfront homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image6-1024x478.jpg)
Dealfront is a powerful B2B prospecting platform that helps sales and marketing teams identify, engage, and convert potential customers. By using real-time data, website visitor tracking, and AI-driven insights, Dealfront enables businesses to find high-quality leads and personalize outreach for better conversion rates.
Top features:
- Website visitor tracking – Identifies anonymous website visitors and provides company data for outreach.
- Lead database – Accesses a large database of B2B contacts with verified business details.
- Intent data analysis – Uses AI to detect buyer intent signals based on online behavior.
- Multi-channel sales prospecting process – Supports email, LinkedIn, and phone outreach for comprehensive lead engagement and a smoother sales process.
- CRM integration – Syncs with other tools for sales prospecting, such as HubSpot, Salesforce, and other CRMs to streamline workflows.
Pricing: Starts at €149 per user per month.
Zendesk Sell
![Zendesk Sell homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image28-1024x479.jpg)
Zendesk Sell is a sales CRM and sales prospecting tool designed to help teams improve pipeline management and automate outreach. It provides sales reps with the data and tools needed to find, engage, and convert leads efficiently, all within a user-friendly interface.
Top features:
- Built-in lead scoring – Prioritizes prospects based on engagement and sales potential.
- Automated email and call tracking – Logs outreach activities and provides insights for follow-ups.
- Smart lists – Segments and filters leads dynamically for targeted prospecting.
- Sales pipeline management – Visualizes deal progress and automates tasks to close more deals.
- CRM integrations – Syncs with Zendesk Support, HubSpot, and other tools for a unified sales process.
Pricing: Starts at $19 per user per month.
LeadIQ
![LeadIQ homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image19-1024x476.jpg)
LeadIQ is a sales prospecting tool that helps sales teams find, verify, and enrich contact data while streamlining outreach. It enables users to capture leads directly from LinkedIn and sync them with their CRM for seamless follow-ups.
Top features:
- LinkedIn sales prospecting – Captures and verifies contact details directly from LinkedIn profiles.
- Real-time email verification – Ensures accurate and up-to-date email addresses for better deliverability.
- Intent data insights – Identifies high-interest prospects based on engagement signals.
- Automated list building – Saves and organizes leads into segmented lists for targeted outreach.
- CRM and sales tool integrations – Syncs with Salesforce, HubSpot, Outreach, and other platforms.
Pricing: Starts at $39 per user per month.
Cognism
![Cognism homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image3-3-1024x478.jpg)
Cognism is a B2B sales intelligence platform that provides high-quality contact data, intent signals, and compliance-friendly prospecting tools. It helps sales teams find and connect with decision-makers while ensuring GDPR and CCPA compliance.
Top features:
- Global B2B contact database – Provides accurate phone numbers and verified emails for key decision-makers.
- Diamond Data® – Ensures high-quality direct dial numbers, increasing connection rates.
- Buyer intent data – Identifies prospects who are actively researching relevant topics.
- Sales trigger alerts – Notifies sales teams about key events like funding rounds and job changes.
- CRM and sales tool integrations – Works with Salesforce, HubSpot, Outreach, and other platforms.
Pricing: Starts at $1,000 per month (pricing varies based on features and data access).
Leadfeeder
![Leadfeeder homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image24-1024x476.jpg)
Leadfeeder is a website visitor tracking and lead generation tool that helps businesses identify anonymous visitors and turn them into sales opportunities. By analyzing visitor behavior, it provides insights into which companies are interested in your products or services.
Top features:
- Website visitor identification – Reveals which companies visit your website, even if they don’t fill out a form.
- Lead scoring – Prioritizes website visitors based on engagement and buying intent.
- Automatic lead segmentation – Filters visitors based on location, industry, and behavior.
- CRM and sales tool integrations – Syncs with HubSpot, Salesforce, Pipedrive, and other platforms.
- Custom alerts – Notifies sales teams when key prospects return to the website.
Pricing: Starts at $139 per month.
Lusha
![Lusha homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image17-1024x485.jpg)
Lusha is a B2B sales prospecting tool that helps sales teams find and verify contact details, enabling them to reach decision-makers faster. With its database of accurate phone numbers and emails, Lusha simplifies outbound sales and lead generation.
Top features:
- Contact and company database – Provides verified emails and direct phone numbers for key prospects.
- Chrome extension – Captures prospect details directly from LinkedIn and company websites.
- Lead enrichment – Enhances CRM records with updated company and contact data.
- Intent data insights – Identifies leads who are actively searching for relevant solutions.
- CRM and sales tool integrations – Connects with HubSpot, Salesforce, Outreach, and more.
Pricing: Starts at $29 per user per month.
Leadfuze
![Leadfuze homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image26-1024x480.jpg)
LeadFuze is a B2B lead generation and prospecting tool that helps sales teams build targeted lists of potential customers. It automates lead research and data enrichment, allowing users to find decision-makers and reach them through verified contact details.
Top features:
- Automated lead generation – Finds and verifies B2B contacts based on industry, job title, and location.
- AI-powered list building – Uses AI to generate targeted lead lists with minimal manual effort.
- Real-time data verification – Ensures email accuracy and removes outdated contacts.
- Unlimited lead searches – Provides access to unlimited searches for consistent sales prospecting.
- CRM and sales tool integrations – Syncs with HubSpot, Salesforce, Zapier, and other platforms.
Pricing: Starts at $132 per month.
Kaspr
![Kaspr homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image4-3-1024x477.jpg)
Kaspr is a lead generation and prospecting tool designed to help sales teams find and verify contact details directly from LinkedIn. Its Chrome extension and automation features streamline outbound sales prospecting by providing accurate emails and phone numbers.
Top features:
- LinkedIn sales prospecting – Extracts verified contact details from LinkedIn profiles.
- Chrome extension – Enables quick access to contact data while browsing LinkedIn.
- Automated outreach – Sends personalized email and LinkedIn connection requests.
- Lead enrichment – Enhances CRM records with up-to-date contact and company information.
- CRM and sales tool integrations – Connects with HubSpot, Salesforce, Pipedrive, and other tools.
Pricing: Starts at €30 per user per month.
Seamless.ai
![Seamless.ai homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image21-1024x478.jpg)
Seamless.ai is an AI-powered sales intelligence platform that helps sales teams find accurate contact details and build targeted prospect lists. It continuously updates its database to ensure users get the most reliable B2B contact information for outreach.
Top features:
- Real-time contact discovery – Finds verified emails and phone numbers of decision-makers.
- AI-powered lead generation – Automates sales prospecting and list-building based on custom filters.
- Data enrichment – Enhances CRM records with updated company and contact details.
- Intent-based sales prospecting – Identifies leads showing interest in specific products or services.
- CRM and sales tool integrations – Syncs with Salesforce, HubSpot, and other sales platforms.
Pricing: Starts at $147 per user per month.
LinkedIn Sales Navigator
![LinkedIn Sales Navigator homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image1-3-1024x455.jpg)
LinkedIn Sales Navigator is a sales prospecting tool designed to help sales professionals find and engage with potential customers on LinkedIn. Advanced search filters and personalized lead recommendations enable targeted outreach and relationship-building with decision-makers. This is one of the best prospecting tools for anyone who wants to improve their sales cycle and multiply their outreach efforts.
Top features:
- Advanced lead search – Uses filters like industry, company size, and job title to find ideal prospects.
- Lead and account recommendations – Suggests potential leads based on past interactions and preferences.
- InMail messaging – Allows direct outreach to prospects, even if they’re not connected. This makes it one of the best lead prospecting tools for prospecting efforts on LinkedIn.
- Real-time sales updates – Provides insights on job changes, company news, and engagement signals.
- CRM integration – Syncs with Salesforce, HubSpot, and Microsoft Dynamics for seamless lead management.
Pricing: Starts at $99 per user per month.
Trumpet
![Trumpet homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image18-1024x478.jpg)
Trumpet is a digital sales room and customer onboarding platform designed to streamline communication between sales teams and prospects. It provides a centralized, personalized, and trackable space for sharing sales materials, facilitating collaboration, and enhancing the buyer’s journey.
Key features:
- Digital sales rooms – Create interactive, customized spaces for each prospect to access relevant sales content and resources.
- Real-time collaboration – Engage with buyers through comments, voice notes, video messages, and micro-demos within the platform.
- Revenue intelligence – Gain insights into buyer engagement with data on content views, time spent, and interactions.
- Stakeholder management – Identify and manage key decision-makers involved in the purchasing process.
- CRM integrations – Seamlessly connect with CRM systems and other sales prospecting tools like HubSpot, Salesforce, CloseCRM, and Pipedrive for efficient sales workflows.
Pricing: Starts at £50 per user per month.
GetAccept
![GetAccept homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image5-2-1024x477.jpg)
GetAccept is a sales prospecting software that combines digital sales rooms, document tracking, and e-signatures to help sales teams close deals faster. It provides a centralized space for engaging buyers with personalized content and tracking their interactions in real time.
Top features:
- Digital sales rooms – Create interactive spaces to share proposals, contracts, and sales materials.
- Document tracking – Monitor when and how prospects interact with shared documents.
- E-signature capabilities – Secure legally binding electronic signatures to close deals faster and make the sales process easier.
- Video messaging – Personalize outreach with embedded video introductions and follow-ups.
- CRM and sales tool integrations – Works with Salesforce, HubSpot, Pipedrive, and other platforms.
Pricing: Starts at $39 per user per month.
Hunter.io
![Hunter.io homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image9-1024x476.jpg)
Hunter.io is a powerful email finding and verification tool that helps sales and marketing teams discover professional email addresses and ensure their accuracy. It simplifies sales prospecting by allowing users to find contact details directly from domain names or LinkedIn profiles.
Key features:
- Email finder – Locates professional email addresses based on domain names or individual names.
- Email verifier – Checks and validates email addresses to improve deliverability.
- Bulk search – Finds multiple email addresses at once for large-scale sales prospecting.
- Chrome extension – Extracts emails from websites and LinkedIn profiles.
- API access – Integrates with CRM, marketing tools, and custom workflows for automation.
Pricing: Starts at $49 per user per month.
Demodesk
![Demodesk homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image7-1024x478.jpg)
Demodesk is a sales meeting and demo automation platform designed to help sales teams run engaging, interactive product demos and meetings. It provides a virtual meeting environment with real-time collaboration tools, automation, and analytics to improve conversion rates.
Top features:
- Virtual sales rooms – Enables interactive, browser-based product demos without screen sharing.
- Automated meeting scheduling – Syncs with calendars to schedule sales calls and demos seamlessly.
- Guided selling – Provides real-time sales scripts and battle cards during meetings to improve engagement.
- Sales analytics – Tracks meeting performance and prospect interactions for data-driven improvements.
- CRM and tool integrations – Connects with HubSpot, Salesforce, and other sales platforms for streamlined workflows.
Pricing: Starts at $25 per user per month.
Skrapp
![Skrapp homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image15-1024x476.jpg)
Skrapp is a lead generation and email-finding tool that helps sales and marketing teams discover verified business email addresses from LinkedIn and company websites. It simplifies sales prospecting by providing accurate contact data for outreach campaigns.
Key features:
- LinkedIn email finder – Extracts professional email addresses directly from LinkedIn profiles.
- Domain search – Finds company-wide email addresses based on domain names.
- Email verification – Ensures email accuracy to reduce bounce rates in outreach campaigns.
- Bulk email extraction – Gathers multiple email addresses at once for efficient sales prospecting.
- CRM integrations – Syncs with HubSpot, Salesforce, and other tools for streamlined lead management.
Pricing: Starts at $49 per user per month.
Aeroleads
![Aeroleads homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image8-1024x476.jpg)
AeroLeads is a sales prospecting and lead generation tool that helps businesses find verified contact details of decision-makers. This sales engagement platform integrates with LinkedIn, company websites, and other sources to extract accurate emails and phone numbers for outbound sales efforts.
Top features:
- Email and phone number finder – Extracts verified contact details from LinkedIn, company websites, and more.
- Bulk lead generation – Allows users to find and save multiple qualified leads at once.
- Real-time data verification – Ensures the accuracy of email addresses to improve deliverability.
- Chrome extension – Captures leads while browsing LinkedIn and other sites.
- CRM integrations – Syncs with HubSpot, Salesforce, Pipedrive, and Zoho CRM for seamless workflow management.
Pricing: Starts at $49 per user per month.
RocketReach
![RocketReach homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image23-1024x480.jpg)
RocketReach is a B2B contact and lead intelligence platform that helps sales teams find accurate emails, phone numbers, and social media profiles of potential prospects. It sources data from multiple platforms to provide verified contact information for better outreach success.
Key features:
- Extensive contact database – Accesses over 700 million professionals and 35 million companies worldwide.
- Email and phone lookup – Provides verified contact details for key decision-makers.
- Bulk sales prospecting – Finds multiple contacts at once for large-scale lead generation.
- Chrome extension – Extracts contact details directly from LinkedIn and other sites.
- CRM integrations – Connects with Salesforce, HubSpot, Pipedrive, and other sales tools.
Pricing: Starts at $53 per user per month.
Salesloft
![Salesloft homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image13-1024x477.jpg)
Salesloft is a sales engagement platform that helps teams streamline sales prospecting, automate outreach, and improve deal conversion rates. It provides AI-driven insights and multi-channel engagement tools to help sales reps close more deals efficiently.
Top features:
- Multi-channel outreach – Supports email, phone, LinkedIn, and SMS outreach from a single platform.
- AI-driven insights – Analyzes engagement data to recommend the best next actions.
- Automated sales cadences – Enables structured follow-ups and lead nurturing.
- Call and meeting recording – Provides real-time coaching and conversation analytics.
- CRM and tool integrations – Works with Salesforce, HubSpot, Outreach, and other sales tools.
Pricing: Starts at $75 per user per month.
Uplead
![Uplead homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image25-1024x478.jpg)
UpLead is a B2B sales prospecting software that provides verified contact data, allowing sales teams to find and connect with high-quality leads. It offers real-time data enrichment and firmographic filters to help businesses target the right prospects.
Key features:
- Verified contact database – Accesses over 100 million B2B contacts with validated emails and phone numbers.
- Advanced lead filters – Sorts prospects by industry, location, company size, and more.
- Real-time data enrichment – Enhances CRM records with updated firmographic and contact details.
- Technology tracking – Identifies companies using specific tech stacks for laser focused sales prospecting in your target market.
- CRM integrations – Syncs with HubSpot, Salesforce, Pipedrive, and other sales tools.
Pricing: Starts at $99 per user per month.
Gong
![Gong homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image10-1024x477.jpg)
Gong is a revenue intelligence platform that helps sales teams improve sales prospecting and deal conversion by analyzing customer interactions. It provides AI-driven insights from sales calls, emails, and meetings to optimize outreach and coaching.
Top features:
- Conversation intelligence – Records and analyzes sales calls, emails, and meetings for actionable insights.
- AI-driven deal insights – Identifies risks and opportunities in the sales pipeline.
- Coaching and feedback tools – Helps managers review and improve sales team performance.
- Real-time analytics – Tracks engagement metrics to refine outreach strategies.
- CRM and tool integrations – Works with Salesforce, HubSpot, and other sales platforms.
Pricing: Starts at $1,000 per user per year (pricing varies based on team size and features).
6Sense
![6Sense homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image14-1024x478.jpg)
6sense is an AI-driven account-based marketing (ABM) and sales intelligence platform that helps businesses identify and engage high-intent prospects. By leveraging predictive analytics and intent data, it enables sales teams to prioritize leads and personalize outreach.
Key features:
- AI-powered predictive analytics – Identifies accounts most likely to convert based on historical data and buying signals.
- Buyer intent tracking – Detects when prospects are actively researching solutions.
- Account-based marketing (ABM) – Enables personalized multi-channel engagement strategies.
- Sales intelligence insights – Provides key account details to help sales teams target the right buyers.
- CRM and sales tool integrations – Works with Salesforce, HubSpot, Outreach, and other platforms.
Pricing: Starts at $2,000 per month (pricing varies based on features and data access).
Owler
![Owler homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image27-1024x477.jpg)
Owler is a business intelligence and competitive analysis platform that helps sales teams stay informed about prospects, competitors, and industry trends. It provides real-time company insights to support strategic sales prospecting and lead engagement.
Top features:
- Company news and alerts – Tracks funding rounds, leadership changes, and other key business updates.
- Competitive intelligence – Provides insights into competitors’ activities and market positioning.
- Customizable lead alerts – Notifies sales teams when prospects show buying signals.
- Company search and filtering – Allows users to find and segment prospects based on industry, revenue, and location.
- CRM integrations – Syncs with Salesforce and other sales tools for better workflow management.
Pricing: Starts at $35 per user per month.
HighSpot
![HighSpot homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image11-1024x482.jpg)
Highspot is a sales enablement platform that helps sales teams improve sales prospecting and deal closure by providing AI-driven content recommendations, training, and engagement insights. It ensures that sales reps have the right content at the right time to maximize conversions.
Key features:
- AI-powered content recommendations – Suggests relevant sales materials based on prospect engagement.
- Sales playbooks – Provides structured sales guidance and best practices to improve effectiveness.
- Training and coaching – Offers interactive training modules and real-time coaching insights.
- Engagement analytics – Tracks how prospects interact with shared content and presentations.
- CRM and tool integrations – Connects with Salesforce, HubSpot, and other sales platforms.
Pricing: Starts at $50 per user per month.
Overloop
![Overloop homepage.](https://woodpecker.co/blog/app/uploads/2025/01/image12-1024x473.jpg)
Overloop is a multi-channel sales engagement and sales prospecting platform that helps businesses generate leads and automate outreach. It combines email automation, LinkedIn sales prospecting, and CRM functionalities to streamline the sales process.
Key features:
- Multi-channel outreach – Supports email, LinkedIn, and cold calling for comprehensive sales prospecting and an easy way to find target companies.
- Email automation – Creates and schedules personalized email sequences for lead nurturing.
- LinkedIn integration – Extracts contact details and automates LinkedIn connection requests and other repetitive tasks.
- Pipeline and deal tracking – Provides CRM-like functionality to manage leads and track deal progress.
- Integrations and API access – Connects with HubSpot, Salesforce, Pipedrive, and Zapier.
Pricing: Starts at $79 per user per month.
Conclusion
The best sales prospecting tools can make life easier for your sales team in just about every aspect imaginable. From finding leads, scoring and prioritizing them, reaching out, automating follow-up and much more, there is a tool to help you save time and sell more with less work.
Why not start with Woodpecker? We make cold email easy and we help you reach the right people, using highly targeted messages and followups, so that you land in the primary inbox every time.
Get your free trial of Woodpecker today.