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In June 2016, we decided we should celebrate once we get 100 customers. That's a milestone for a SaaS startup, and we were getting closer and closer to the magic number. We bought a bottle of champagne and put it on the top shelf of our office fridge – to let it cool down and wait for the big moment. Here's what we did when we hit the first hundred and afterwards.
How do you start your cold email campaigns? Do you look for prospects first – or do you write your emails first? The order here should not be random, so the answer to the question: “what should go first?” really does matter. But the answer appears more complicated than you might think.
"Your price is too high... I'd buy, if only you had feature X... We already use software for this..." – we all hear that sometimes while talking to our prospects. Check out the advice from Steli Efti of Close on how to handle 3 common sales objections: the pricing objection, the feature objection, and the change objection in your conversations with potential customers
We’re witnessing the renaissance of B2B cold emailing in outbound lead generation and sales. For the last several years cold calling 2.0, described in the famous Predictable Revenue by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.
In the renaissance of cold emailing, some companies made outbound lead generation the core of their business. We call them lead generation agencies, as they offer the service of generating B2B leads for the sales teams of their client companies. The agencies send numerous emails and follow-ups on behalf of their clients. Managing so many cold email campaigns at the same time can be a real drag. That's why we've implemented a separate set of features dedicated to lead generation agencies in Woodpecker.co. Here's how you can handle all your clients' campaigns within Woodpecker's agency panel.
In the second part of our Prospect List Building Tools series, we’re presenting the interview with Gerard Compte from FindThatLead – a plugin for building prospects lists using LinkedIn and Twitter. We’re currently testing the plugin and we’re sharing our experience below.
Still looking for an optimal solution for building your list of prospects? This is the first part of the series including a review of tools and platforms that help in collecting prospects for your B2B cold email outreach. Read on to learn what you’ll be able to learn in the series and check out the first tool: SellHack.