A while back I wrote a blog post about taking care of the way you present your brand online before you start an email outreach campaign. In this one, I wanted to build on that idea. I prepared a little guide for you on strengthening your brand by working hard on your social media profiles.
10 mins readIt's time for another tool in our Prospect List Building Tools series. This time I review a tool called UpLead. Its founder and CEO, Will Cannon, was kind enough to answer all my questions about the tool and how to use it. Let's read the article to find out more about UpLead.
13 mins readList building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don't know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?
10 mins readMost of you use more than one tool while doing outbound. You qualify leads in your favorite CRM, store the info about your prospects in Google Sheets, schedule meetings in Calendly, etc. Managing multiple apps means that you have different pieces of info scattered all over the apps. To keep the info up to date in every app, you need to manually update it in each app.
4 mins readI like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I've already described. But sometimes it's nice to use a tool or two that would do it for you. I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts. Moaaz will take over from now.
11 mins readWe've got 2018. It's been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won't work as well nowadays.
17 mins readThis blog is focused on cold emailing for lead generation, however, email can be a great medium to stay in touch with those who are already customers. So I asked Stewart from Fieldboom to write a couple of lines on how to communicate with your customers via email.
13 mins readWhat do you think is the first thing you need to start sending emails? Good copy. Sure, but even before that. A list of prospects. Obviously, but before that. It may seem kind of confusing and not so obvious, as the thing you need first is actually at the end of your email. It’s a signature.
18 mins readMost cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability. In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even a well-seasoned cold email sender. Yet the reply rate to their campaigns is very poor. How is that possible?
8 mins read