This month, we hit the magic number of 1000 B2B customers at Woodpecker.co. We decided to celebrate in a very special way. This time, instead of preparing a rough-numbers report, we decided to surprise you with a natural science article about great spotted woodpecker’s vs. Woodpecker.co's life cycle. Check in what ways Woodpecker resembles its natural counterpart and learn more about Woodpecker's symbionts (a.k.a. customers).
4 mins readWhat are mail merge custom fields, dynamic fields, or snippets? However you call them, these are just the pieces of information about each of your prospects that can be merged into your email templates to make your messages catch people's attention. Oh, and one more thing - successful cold email outreach can't be done without them. In this post, I'm sharing some ideas for custom fields, other than the traditional first name and company name. Learn where to find them and how to add them to your prospect base for more effective personalization at scale.
10 mins readOur users sometimes report to us that they couldn't find enough time to run their outbound campaigns. Yes, a well-thought-out cold email campaign takes some time to get prepared. But what we often observe is that cold email senders want to go large from the very beginning: have a prospect base including thousands of addresses, an 8-touch email sequence with A/B testing, and so on. In this post, I'm going to show you why it's more beneficial to start small. Check out what we call the lean approach to cold email, and why it's worth testing.
12 mins readWe're getting back to our Prospect List Building Tools series. It's vol. 9, in which we're presenting the tool called Find That Email. I've had the pleasure to interview Sagi Strauss – the founder of the service, who told me more about himself and the tool he's been creating. Keep reading to learn how you could use Find That Email in your cold outreach workflow.
10 mins readThis week, Woodpecker got featured by Siftery, the platform for sharing work tool stacks and recommending software. The guys at Siftery have been creating a series of interviews with product creators and company founders, and the interview with Matt has been published in their Stories section at the beginning of this week. We're sharing the interview with you here as well. Keep reading to find out more about Woodpecker customers, our greatest challenges, and the "why" behind Woodpecker.
9 mins readThis is a piece inspired by a very good question I've come across on Quora. It will be especially helpful to those of you who either prepare to start their first sales email copy, or they've been sending cold emails that don't bring the desired effects.
9 mins readThis week we have a little special. I've been writing about cold emails for over 2 years. Last week I realized that I've written over 100 posts on this blog so far. That's a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you're looking for. Plus, maybe it will allow you to discover some posts you haven't read before. Check out the collection that makes a comprehensive guide to cold email.
7 mins readNot even a year ago, I wrote here about Woodpecker Meeting I. We had 150 customers then. This year, we met again. And we were talking about new challenges that we'll be facing as a SaaS company with over 800 B2B companies as premium customers on board. Keep on reading to learn about the people of Woodpecker – our daily routines, challenges, plans, and visions. Take a peek at some photos of our team at Woodpecker Meeting II.
7 mins readWe already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked Magdalena Urbaniak, a Global Communications Manager at Brand24 -a SaaS app for social media monitoring, to tell me a bit more about it. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.
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