Deliverability

LATEST ARTICLES

What is the Risk of Embedding an Image/Video into B2B Email?

I'm sure you've read somewhere on the web that putting personalized visuals into cold email copy is the next big thing in email outreach. There are a lot of case studies that vouch for their effectiveness in increasing reply rates. Even here at Woodpecker blog, we have a guest post about including GIF into B2B emails. But is it worth the effort? What could go wrong? How to do that? Let's see.

4 Things You Need To Know When Choosing An Email Provider

There are a couple of things you need to pay attention to before you set up a separate email account for outbound. But first, what are the services that offer email accounts? The most popular email host among our users is Gmail. Then, we tend to spot accounts at Outlook, Zoho and GoDaddy. But you can also set up an account at Yahoo! Mail, AOL Mail, ProtonMail, Rackspace, and the like.

How to Warm Up My Domain Before Email Outreach

It's not news for you that we need to warm up an email address. It's actually one of the first things you need to do before you get on email outreach. But an email address isn't the only thing that needs a bit of prep. We need to warm up a fresh domain too. Warming up a domain resembles warming up an email address. Yet, a newly registered domain warm-up takes way longer than that of any mailbox. Don't worry though. The steps you take to prepare a domain for outreach are pretty similar to the ones you go through with a new email address.

Connect External SMTP from Mailgun or SendGrid to Woodpecker

We've recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it's easier for you to connect your SMTP to Woodpecker. If you haven't been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker's integrations with Mailgun and SendGrid and how you can actually benefit from that.

External SMTP for Cold Emails – Can It Improve My Deliverability?

This one's about deliverability. And I'd say it's for more advanced email senders. I tried to explain things as simply as possible for everyone to get the idea behind the external SMTP services. Check what external SMTP is, when it's a good idea to use it, and if you could be interested in using it to send your cold emails.

Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered

Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects' inboxes. And to make that happen, it's crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.

How Does Personalization Affect Cold Email Deliverability?

I've already written a few pieces on personalization in cold email. I've given numerous reasons why personalization is a must. Yet, here's another one: deliverability of your cold email campaigns. This is something you can't just ignore or omit, because if you do – your emails will simply stop being sent. Here's more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.

How to Warm Up My Email Address before Cold Outreach?

Remember how I wrote about why it's a good idea to set up  a separate email for outbound? Here's a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it's crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here's more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.