How Does Personalization Affect Cold Email Deliverability?
I've already written a few pieces on personalization in cold email. I've given numerous reasons why personalization is a must. Yet, here's another one: deliverability of your cold email campaigns. This is something you can't just ignore or omit, because if you do – your emails will simply stop being sent. Here's more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.