Meg Kawalkowska

Meg was the Content Manager at Woodpecker. She's passionate about educational content creation. You can always spot her either writing or reading.

How to Set up a Domain and Mailbox for Cold Outreach?

When you’re getting ready to start sending cold emails, the first thing you should do is set up a separate domain and mailbox that you’ll use only for cold outreach. This is a necessary step mainly for your domain’s safety reason, but also it allows you to handle the responses from prospects more effectively because they won’t mix with other business emails you receive. So without further ado, here's a nutshell guide on how to correctly set up a separate domain and mailbox for cold emailing.

Webinar Follow-up Templates for Your Webinar Email Sequence

A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion. In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.

What Should You Do Before Hiring a B2B Lead Generation Agency?

You’d like to hire a lead generation agency, but don’t know what to start with? Check what things you should consider before you sign the contract and get the ball rolling.

How to Make Prospecting More Productive with Google Sheets?

Desktop cluttered with dozens of CSV files, their copies, and copies of their copies. Sending CSVs back and forth between your team members. Time wasted on finding a way to stay organized despite the chaos. Sounds like a nightmare, right? Indeed, for many salespeople, it is a daily struggle. So why not ditch the CSVs for something easier to manage and more teamwork-friendly? For example, build your prospect list in Google Sheets and have it integrated with your follow-up automation tool? No more copying, importing and exporting. Let me show you how to make your prospecting more productive with the new Google Sheets integration, we’ve just rolled out.

5 Webinar Invitation Email Templates + Best Practices

As you polish up your webinar presentation, it’s time to spread the word about the upcoming event and send out the invitations. If you’re stuck at “Hi!”, don’t worry -- I’ve done some research and prepared five webinar invitation email templates to get you inspired.

Dos and Don'ts in cold emailing. How to write a cold email that wins leads?

Dos and Don’ts in Cold Emailing. How to Write a Cold Email that Wins Leads?

You created a highly targeted prospect list and carefully scheduled the campaign. Everything went smoothly from the technical side, yet you received just a few positive replies. What went wrong, then? The problem may be in the message itself. Read on to learn what are the dos and don’ts for writing cold emails. Check what you can change in your cold email copy and subject line to get more positive replies.