2015-2019 in Review:
Where We Were, Where We Are and Where We’re Going

Woodpecker news

 

New Year’s Eve is approaching and this means that It’s time for our traditional year-end sum-up. But this time, I’d like to take a little bit bigger step back in time. Back to 2015.

It’s been more than 4 years since Woodpecker kicked off. A lot has happened since then. We built a team of almost 60 people and have more than 2500 customers onboard from around 67 countries and various industries. It’s been a time of intensive development for us.

Let’s see what’s been going on since Woodpecker’s early days and where we’re now.

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A Guide to Asking Open-Ended Questions in Sales Emails

How to ask open-ended questions in cold emails?

 

What is the goal of a sales email? To close a deal? Yes, eventually. But first and foremost to gain your prospect’s trust and build a fruitful, long-lasting business relationship.

In real life, creating rapport between two strangers starts with a meaningful conversation. And the spark for dialogue is usually a spot-on and engaging question. It’s no different in outbound sales.

Asking high-value questions in sales emails is a skill to master. Let’s take a closer look at how to do it.

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How Can You Use Integrations as a Growth Strategy
for Your SaaS?

How can you use integrations as a growth strategy for your SaaS?

 

Have you just gained your first 100 customers? Congratulations! It’s your first big milestone. As your company is gaining traction, your next steps should be to increase the value of your app to the current users and maintain further growth of your customer base. It may seem difficult to find the right balance with limited resources, but there’s a way to achieve both goals in one fell swoop.

Keep reading to find out more.

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Introducing If-campaigns: Send Follow-ups in Response to Recipient’s Action

App updates

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

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Why Does Your Business Need Customer Testimonials & How to Get Them?

a balerina symbolizing good customer testimonials

How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom – you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase…

How to replicate that for your business? I’m gonna show you now.

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Getting Started With Outbound Outreach: Are You on the Right Track?

a person holding deliverability stats blog illustration

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

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Best Signatures for Sales Emails: Let’s Analyze What Makes Them Effective

cold email signature template visualization

Email signature may seem like no big deal. After all, there are plenty of signature templates to choose from. You could just pick the one you like, customize it and paste into your email, right?

This could be enough in the case of a regular business email signature. A signature for a sales email, however, requires a bit more attention as it serves an extra purpose — it should increase your credibility in the eyes of your prospects and encourage them to reply to you.

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What You Should Definitely Steal From Cold Email Templates

cold email template inspiration

The core purpose of cold emailing is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect’s attention and spark their engagement first. Your cold email copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity.

Although copying a cold email template you found on Google won’t get you any customers, seeing what others have written in their email copy is a source of inspiration. We studied quite a few cold email templates and summed up the most effective formulas you can steal to craft your own email copy.

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