Introducing If-campaigns: Send Follow-ups in Response to Recipient’s Action

App updates

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

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Why Does Your Business Need Customer Testimonials & How to Get Them?

a balerina symbolizing good customer testimonials

How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom – you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase…

How to replicate that for your business? I’m gonna show you now.

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Getting Started With Outbound Outreach: Are You on the Right Track?

a person holding deliverability stats blog illustration

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

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Best Signatures for Sales Emails: Let’s Analyze What Makes Them Effective

cold email signature template visualization

Email signature may seem like no big deal. After all, there are plenty of signature templates to choose from. You could just pick the one you like, customize it and paste into your email, right?

This could be enough in the case of a regular business email signature. A signature for a sales email, however, requires a bit more attention as it serves an extra purpose — it should increase your credibility in the eyes of your prospects and encourage them to reply to you.

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What You Should Definitely Steal From Cold Email Templates

cold email template inspiration

The core purpose of cold emailing is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect’s attention and spark their engagement first. Your cold email copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity.

Although copying a cold email template you found on Google won’t get you any customers, seeing what others have written in their email copy is a source of inspiration. We studied quite a few cold email templates and summed up the most effective formulas you can steal to craft your own email copy.

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A Step-by-Step Guide to Regain a Good Domain Reputation

Have a closer look at your campaign stats. If you notice that the open rate is taking a nosedive and the number of bounces goes sky high, it most likely means that your deliverability rate is at a rock bottom and your messages either end up in the SPAM folder or are not delivered to the recipients at all.

These symptoms may indicate that your domain reputation got seriously damaged or perhaps you even got blacklisted. Don’t worry, though, you can bring your good reputation back. Here’s a step-by-step manual on how to do it.

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