Webinar Follow-up Templates for Your Webinar Email Sequence

by Meg Kawalkowska

August 20, 2020

A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion.

In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.

What are some examples of webinar follow-up email subject lines?

Just like with the webinar invitation emails, the follow-ups should keep the same 1-to-1 character to stand out in the recipient’s inbox. Personalized subject lines written in a direct tone of voice are more likely to catch the recipient’s attention, than all-to-one automatic ones, like “Thanks for attending [random webinar title]”.

To see what I mean here, have a look at the example of webinar follow-up email subject lines that I came across while doing my research:

  • New webinars ahead – don’t miss them, {{FIRST_NAME}}
  • {{FIRST_NAME}}, thanks for joining us, here are the bonus materials
  • {{FIRST_NAME}}, too bad you couldn’t join the webinar
  • {{FIRST_NAME}}, here’s a webinar recording for you
  • Re: {{FIRST_NAME}}, how did you like the webinar with Don Draper?

When I read these email subject lines I had a feeling that there is a real human being behind them. They don’t look like yet another automatically generated follow-up. That’s a good thing not only from the recipient perspective, but also for the sake of email deliverability. Thanks to personalization your follow-ups differ a bit from each other, and thus spam filters won’t treat them as spam.

Webinar follow-up email templates for each stage of the webinar sales funnel

The first stage in the webinar sales funnel is attracting people to register for your event. To maximize your reach you can support your inbound promotion with an outbound campaign directed to people who might be potentially interested in your webinar topic.

So the first email in your webinar email sequence is the invitation. In this blog post you’ll find advice on how to write an attention-grabbing webinar invitation and templates you can base on:
5 Webinar Invitation Email Templates + Best Practices >>

Now let’s move to the next stage of the funnel: driving more registrations.

Follow-up templates to drive more webinar registrations

Don’t stop at sending the invites. Don’t be afraid to kindly remind people about the pending webinar invitation from you, which they might have missed. Provide some extra info, which may encourage those who haven’t registered yet to do it now. Sometimes a more detailed description of what you’ll talk about during the webinar will do. You can also create some sense of urgency, like limited tickets, that will motivate your invitees to click the registration link.

Here’s an example of a follow-up email with a reminder and more detailed description of a webinar to encourage registrations:

Follow-up templates to get higher show-up rates

Have you ever faced the situation when more than one hundred people registered for a webinar, yet only about a dozen of them actually showed up? To bump up the show-up rate try to boost the registrants’ engagement and build some hype for your event.

Give people the opportunity to contribute to your presentation by asking what questions or particular topics they’d like to be discussed, like in the below example:

Another idea may be to organize a competition for the most active participants or offer a discount for all webinar attendees. Think of something that would be both attractive to your audience and reasonable from a business perspective.

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Follow-up templates to increase webinar conversions

Your webinar is over, but it’s not the end of your webinar sales funnel. Strike the iron while it’s hot and follow up with the attendees. It’s a good idea to send them some extra materials and set up a 1-to-1 meeting.

Have a look at these three webinar follow-up email templates:

Follow-up templates to reconnect with absentees

Don’t just write off those who didn’t make it to your webinar. If you give them some attention, there’s a good chance they will eventually convert. Follow up with them to keep in touch, invite them to another webinar, offer some helpful materials or a 1-to-1 meeting.

Here’s an example of a follow-up email you could send to webinar no-shows:

Time to boost your Webinar ROI

I hope that the above ideas for webinar follow-up emails inspired you. Building a scalable webinar sales funnel gets easier when you automate the follow-up process. Check how you can do it with Woodpecker: How to increase sales revenue from your webinar >>

Do you have your webinar follow-up formula that works? Share it with us – write to blog@woodpecker.co. I’m curious about what approach proved to work in your case.

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Meg Kawalkowska

Content Manager at Woodpecker.co

Meg is passionate about educational content creation. You can always spot her either writing or reading. She treats each day as a chance to learn something new.

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