Webinar Follow-up Templates for Your Webinar Email Sequence

A few posts back I showed you how you can maximize your webinar ROI with automated email sequences sent with Woodpecker. The foundation of the webinar sales funnel is the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion.

In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into paying customers.

What are some examples of webinar follow-up email subject lines?

Just like with the webinar invitation emails, the follow-ups should keep the same 1-to-1 character to stand out in the recipient’s inbox. Personalized subject lines written in a direct tone of voice are more likely to catch the recipient’s attention, than all-to-one automatic ones, like “Thanks for attending [random webinar title]”.

To see what I mean here, have a look at the example of webinar follow-up email subject lines that I came across while doing my research:

• New webinars ahead – don’t miss them, {{FIRST_NAME}}
• {{FIRST_NAME}}, thanks for joining us, here are the bonus materials
• {{FIRST_NAME}}, too bad you couldn’t join the webinar
• {{FIRST_NAME}}, here’s a webinar recording for you
• Re: {{FIRST_NAME}}, how did you like the webinar with Don Draper?

When I read these email subject lines I had a feeling that there is a real human being behind them. They don’t look like yet another automatically generated follow-up. That’s a good thing not only from the recipient perspective, but also for the sake of email deliverability. Thanks to personalization your follow-ups differ a bit from each other, and thus spam filters won’t treat them as spam.

Webinar follow-up email templates for each stage of the webinar sales funnel

The first stage in the webinar sales funnel is attracting people to register for your event. To maximize your reach you can support your inbound promotion with an outbound campaign directed to people who might be potentially interested in your webinar topic.

So the first email in your webinar email sequence is the invitation. In this blog post you’ll find advice on how to write an attention-grabbing webinar invitation and templates you can base on: 5 Webinar Invitation Email Templates + Best Practices >>

Be sure to use a call to action that clearly communicates the valuable insights you plan to share along with a compelling event title. Details about the webinar’s topic, easy directions to the registration page and language appropriate for your target audience are all musts.

Now let’s move to the next stage of the funnel: driving more registrations.

Follow-up templates to drive more webinar registrations

Don’t stop at sending the invites. One outreach is rarely sufficient for webinar attendance. Follow-up webinar emails are a familiar sight so don’t be afraid to kindly remind people about the pending webinar invitation from you, which they might have missed. Use your subject line as a gentle reminder that this is not the first time you have reached out.

If a follow-up email template makes it easier, by all means, use one.

Provide some extra info, which may encourage those who haven’t registered yet to do it now. Sometimes a more detailed description of what you’ll talk about during the webinar will do. Sharing details about the event content is always a good idea. You can also create some sense of urgency, like limited availability, that will motivate your invitees to click the registration link.

The idea is to have as many engaged attendees as possible, and that means providing a full and complete description of the benefits of attending your webinar.

Here’s an example of a follow-up email with a reminder and a more detailed description of a webinar to encourage registrations:

Hey {{FIRST_NAME}},

Have you seen my previous email about attending our webinar? There’s still time to save a seat for yourself: [link].

Here’s what we’ll focus on during the webinar:

• What other platforms can you use for prospecting?
• What tools can you use to find prospects easier and faster?
• Is it worth buying prospect lists? (Spoiler: No, but we’ll tell you why)
• What are the tips and tricks to building an effective prospecting process?

Hope to see you there! Register at the link below!

Follow-up templates to get higher show-up rates

Have you ever faced a situation when more than one hundred people registered for a webinar, yet only about a dozen of them actually showed up? To bump up the show-up rate try to boost the registrants’ engagement and build some hype for your event.

Use an email follow-up after registration to share information about all upcoming webinars or virtual events. The idea is to show that your webinars are regular events and popular because of the content and free resources they share.

It also reminds recipients that if they can’t attend upcoming events in the near future, there are future events already planned that they can think about instead.

You can also give people the opportunity to contribute to your presentation by asking what questions or particular topics they’d like to be discussed, like in the below example:

Hello {{FIRST_NAME}},

Thanks for your interest in the upcoming webinar.

We’d love to address all the questions and concerns that come to your mind when you think about [webinar topic]. If you have anything in particular that you’d like to be discussed, let me know in a reply to this email.

Have a good day and see you soon during the webinar!

Another idea may be to organize a competition for the most active participants or offer a discount for all webinar attendees. Think of something that would be both attractive to your audience and reasonable from a business perspective.

Anything that can provide deeper insight into their professional lives and duties can be just the thing you need to attract a larger, more engaged audience.

Follow-up templates to increase webinar conversions

Your webinar is over, but it’s not the end of your webinar sales funnel. Strike the iron while it’s hot and follow up with the attendees. It’s a good idea to send them some extra materials and set up a 1-to-1 meeting.

You have plenty to talk about in these emails, from a “thank you for attending” message to a reminder that, for example, they can get access to the presentation slides from the webinar or access to a recording link that will let them listen to or watch everything again whenever they want.

Have a look at these three webinar follow-up email templates:

Hi {{FIRST_NAME}},

Thanks for taking part in the webinar yesterday. I hope you found the tips we shared helpful and you learned something new.

I’d like to get in touch with you and talk about how you can implement the ideas discussed in {{COMPANY}}. Would you have 15 minutes on Thursday morning for a quick call?

P.S. If you’d like to rewatch the webinar, here it is: [link]

Have a good day!

Hi {{FIRST_NAME}},

Thanks for coming to my webinar yesterday. As promised, I’m sending you:

• webinar recording
• additional resources to help you

If you’d like to get deeper into any of the topics we discussed during the webinar, drop me a line and we could schedule a 1-to-1 meeting this week.

Thanks again and see you!

Hi {{FIRST_NAME}},

Hope you enjoyed the recent webinar.

I am reaching out to ask if you’d like to talk about how you can {{SNIPPET_1}} in {{COMPANY}}. How about a quick chat anytime next week to discuss that?

Thanks and hope to talk to you soon!

P.S. Follow this link to some relevant resources that will help you at work starting right now

Webinar follow-ups are key to keeping the conversation going and turning some of the attendees into qualified leads. With the right personalized webinar experience, your webinar follow-up emails can help to move prospects a step or two down the funnel on their way to conversion.

Another opportunity you have at this point is sending out a feedback request to see what attendees thought of your event. This is a good way to collect valuable insights and get constructive criticism from even your most loyal customers. You can even make yourself available for a quick phone call to learn more directly from them.

Follow-up templates to reconnect with absentees

Don’t just write off those who didn’t make it to your webinar. If you give them some attention, there’s a good chance they will eventually convert. Follow up with them to keep in touch, invite them to another webinar, offer some helpful materials or a 1-to-1 meeting.

Remember that future events or your next webinar are more chances to get in front of another prospect during your performance. Follow up with anyone who didn’t attend this time to see if you make them part of your next audience.

Here’s an example of a follow-up email you could send to webinar no-shows:

Hey {{FIRST_NAME}},

Sorry you missed the webinar! Nothing’s lost, though. You can watch the recording anytime, here’s the link: [link]. Also wanted you to know that we’re having another webinar on prospecting techniques next week on Thursday at 1 p.m. This time we’re co-organizing it with Jim Perry from Colliber.io. Let me know if you’d like to join us and I’ll save you the spot 🙂

Looking forward to hearing from you

Time to boost your Webinar ROI

I hope that the above ideas for webinar follow-up emails inspired you. Building a scalable webinar sales funnel gets easier when you automate the follow-up process. Check how you can do it with Woodpecker: How to increase sales revenue from your webinar >>