Webinar Follow-up Templates for Your Webinar Email Sequence

A few posts back I showed you how you can maximize your webinar ROI with automated email sequences sent with Woodpecker. The foundation of the webinar sales funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion.

In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.

What are some examples of webinar follow-up email subject lines?

Just like with the webinar invitation emails, the follow-ups should keep the same 1-to-1 character to stand out in the recipient’s inbox. Personalized subject lines written in a direct tone of voice are more likely to catch the recipient’s attention, than all-to-one automatic ones, like “Thanks for attending [random webinar title]”.

To see what I mean here, have a look at the example of webinar follow-up email subject lines that I came across while doing my research:

• New webinars ahead – don’t miss them, {{FIRST_NAME}}
• {{FIRST_NAME}}, thanks for joining us, here are the bonus materials
• {{FIRST_NAME}}, too bad you couldn’t join the webinar
• {{FIRST_NAME}}, here’s a webinar recording for you
• Re: {{FIRST_NAME}}, how did you like the webinar with Don Draper?

When I read these email subject lines I had a feeling that there is a real human being behind them. They don’t look like yet another automatically generated follow-up. That’s a good thing not only from the recipient perspective, but also for the sake of email deliverability. Thanks to personalization your follow-ups differ a bit from each other, and thus spam filters won’t treat them as spam.

Webinar follow-up email templates for each stage of the webinar sales funnel

The first stage in the webinar sales funnel is attracting people to register for your event. To maximize your reach you can support your inbound promotion with an outbound campaign directed to people who might be potentially interested in your webinar topic.

So the first email in your webinar email sequence is the invitation. In this blog post you’ll find advice on how to write an attention-grabbing webinar invitation and templates you can base on:
5 Webinar Invitation Email Templates + Best Practices >>

Now let’s move to the next stage of the funnel: driving more registrations.

Follow-up templates to drive more webinar registrations

Don’t stop at sending the invites. Don’t be afraid to kindly remind people about the pending webinar invitation from you, which they might have missed. Provide some extra info, which may encourage those who haven’t registered yet to do it now. Sometimes a more detailed description of what you’ll talk about during the webinar will do. You can also create some sense of urgency, like limited tickets, that will motivate your invitees to click the registration link.

Here’s an example of a follow-up email with a reminder and more detailed description of a webinar to encourage registrations:

Hey {{FIRST_NAME}},

Have you seen my previous email with a webinar invite? You can still save a seat for yourself: [link].

Here’s what we’ll focus on during the webinar:

• what other platforms can you use for prospecting?
• what tools can you use to find prospects easier and faster?
• is it worth buying prospect lists? (spoiler: no, but we’ll tell you why)
• what are the tips and tricks to build an effective prospecting process?

Hope to see you!

Follow-up templates to get higher show-up rates

Have you ever faced the situation when more than one hundred people registered for a webinar, yet only about a dozen of them actually showed up? To bump up the show-up rate try to boost the registrants’ engagement and build some hype for your event.

Give people the opportunity to contribute to your presentation by asking what questions or particular topics they’d like to be discussed, like in the below example:

Hello {{FIRST_NAME}},

Thanks for your interest in the upcoming webinar.

We’d love to address all the questions and concerns that come to your mind when you think about [webinar topic]. If you have anything in particular that you’d like to be discussed, let me know in response to this email.

Have a good day and see you soon during the webinar!

Another idea may be to organize a competition for the most active participants or offer a discount for all webinar attendees. Think of something that would be both attractive to your audience and reasonable from a business perspective.

Follow-up templates to increase webinar conversions

Your webinar is over, but it’s not the end of your webinar sales funnel. Strike the iron while it’s hot and follow up with the attendees. It’s a good idea to send them some extra materials and set up a 1-to-1 meeting.

Have a look at these three webinar follow-up email templates:

Hi {{FIRST_NAME}},

Thanks for taking part in the webinar yesterday. I hope you found the tips we shared helpful and you learned something new.

I’d like to get in touch with you and talk about how you can implement the ideas discussed in {{COMPANY}}. Would you have 15 minutes on Thursday morning for a quick call?

P.S. If you’d like to rewatch the webinar, here it is: [link]

Have a good day!

Hi {{FIRST_NAME}},

Thanks for coming to my webinar yesterday. As promised, I’m sending you:

• webinar recording
• and bonus materials.

If you’d like to get deeper into any of the topics we discussed during the webinar, drop me a line and we could schedule a 1-to-1 meeting this week.

Thanks again and see you!

Hi {{FIRST_NAME}},

Hope you enjoyed the recent webinar.

I am reaching out to ask if you’d like to talk about how Colliber can {{SNIPPET_1}} in {{COMPANY}}. How about a quick chat anytime next week to discuss that?

Thanks and hope to talk to you soon!

Follow-up templates to reconnect with absentees

Don’t just write off those who didn’t make it to your webinar. If you give them some attention, there’s a good chance they will eventually convert. Follow up with them to keep in touch, invite them to another webinar, offer some helpful materials or a 1-to-1 meeting.

Here’s an example of a follow-up email you could send to webinar no-shows:

Hey {{FIRST_NAME}},

Sorry you missed the webinar! Nothing’s lost, though. You can watch the recording anytime, here’s the link: [link].
Also wanted you to know that we’re gonna have another webinar on prospecting techniques coming next week on Thursday at 1 p.m.. This time we’re co-organizing it with Jim Perry from Colliber.io.
Let me know if you’d like to join us and I’ll save you the spot 🙂

Looking forward to hearing from you

Time to boost your Webinar ROI

I hope that the above ideas for webinar follow-up emails inspired you. Building a scalable webinar sales funnel gets easier when you automate the follow-up process. Check how you can do it with Woodpecker: How to increase sales revenue from your webinar >>