Cold emailing requires some experimentation and learning by trial and error to get it right, trying out different subject lines or various versions of email copy to see what’s working and what’s not. And there’s no better way to find that out than by A/B testing.
Today I have a pleasure to introduce you to A/B tests in Woodpecker, a new feature we’ve just rolled out. First, let’s have a closer look at what elements of your cold email you should test to improve your open and reply rates. And then I’ll show you how to carry out an A/B test step by step based on an example.
Here we go.
We’ve stated many times on this blog that when it comes to cold emailing one solution does not fit all. Especially when you contact prospects from various parts of the world. The approach to cold emails differs slightly from country to country. In order not to commit a cold email faux pas, you should make yourself familiar with an email etiquette of the country you target.
Check what nuances you should pay attention to before running your first international cold email campaign.
What metric gives you the best picture of how successful your cold email campaign is? The open rate tells you how interesting the subject line was for prospects. But opening your email is just half of success. The reply rate indicates how many recipients remained interested enough to read the message and respond to it. But it’s too generic as it also includes the negative replies.
So it’s actually the interest level that gives you the best idea of how effective your campaign is as those interested prospects are on the best way to becoming your new customers.
Looking for ideas to level up your prospecting game in 2020? Here you are — I put together a list of 5 sales prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting.
Get yourself a nice cup of coffee and read on.
Not all of your sales leads are equal in terms of quality. Even when it seems that at first glance they match your Ideal Customer Profile.
In this article, you’ll learn how to qualify new sales leads from the moment you first reached out to them all the way through to your first call or demo. With this information at hand, you’ll be able to spot which leads aren’t a good fit for your product and whether you should still pursue them or rather shift your focus to more promising contacts.
Some of you, dear Woodpecker users, might have already noticed a growing number of improvements here and there inside the app. In this blog post, I’d like to give you a close-up look at a bunch of app updates we’ve rolled out lately and show you how to use them in practice to make the most out of the tool.
Without further ado, let’s see what’s new.
Generating new B2B leads in a crowded online space is a tricky game. With competitors on your trail and constantly modified search engine algorithms, you have to struggle to provide a growing number of visitors to your website each month. And also make sure the traffic is of high quality.
But you can also reverse the scenario and instead of waiting for the leads to come to you, you can reach out to them first. What is more, you decide who you want to contact. That’s the idea behind generating sales leads the outbound way. Curious how the process looks like? Read on.
Cold email copy can make or break your email campaign. A perfectly targeted prospect base won’t guarantee success if your message doesn’t catch their interest. Unfortunately, many cold emails fail to do that.
The most common problems with cold email copy that I’ve come across are the lack of clarity, impersonality, unnecessary wordiness and egocentrism. These things make prospects delete the message without even reading it till the end.
In this blog post, I want to share with you some copywriting tips that will help you write more prospect-oriented, valuable and engaging sales emails that will get opened, read and replied to.
You have probably heard about the effectiveness of influencer marketing in a B2C context. Can this strategy also work in a B2B environment? Sure it can.
The reason why people trust influencers is that they are regarded as experts and opinion leaders in their field. You can leverage their authority to promote your product or service, and in effect, grow your brand reach to get to new customers.
In today’s post, we’ll take a closer look at how to find and get into contact with influencers via email. Is there a recipe for success? Keep reading to find out.
A few weeks ago I wrote about how to build an outbound sales pipeline . However, creating a sales pipeline is only one side of a coin. The other one is to manage it effectively, so your customer base keeps growing.
The first step to manage your sales pipeline more effectively is to analyze sales reports. A look at your sales stats should give you a hint on where to start. Here’s how you can identify and fix the cracks in your pipeline or remove any possible clogs.