Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Woodpecker warm-up & recovery

Gmail Warmup: 2025 How-to Guide

Recently, the world’s largest email provider - Google - informed us that it has decided to part ways with all automated warm-up services for their email accounts. 
End of year blog post image

A Look Back on 2022 at Woodpecker

It’s that time again, when everyone looks back at the last twelve months at the ups and downs of the past year before turning to focus on the new year ahead.
Agency

How Do You Generate Recruitment Leads?

As a recruiter, you know that the only way to get the attention of potential applicants is to stand out from the crowd. It’s not easy, but with the right tools at your hand, you can generate recruitment leads through outreach via email.

How to Get More Customers Using Cold Emails

That’s the question every business owner and salesperson asks themselves: how do I get more quality customers? Usually, generating new business opportunities takes a lot of time an effort.
vidoe prospceting guide - a picture of a camera

How to Get More Clients with Video: a Guide to Video Prospecting

In recent years, video has skyrocketed in popularity worldwide. And included within an email, it gets additional superpower. So we thought it'd be interesting for you if Darius from Dubb shared his insights and tips. Keep reading to find out how to make an A+ prospecting video, what mistakes to avoid, and how to include videos in your sales process. 
Black Friday - sales automation tools

Black Friday 2022: Automation Tools That Will Help You Drive Sales

Sales automation tools are a huge time-saver. While there are no one-size-fits-all solutions, there's enough choice to pick one that will be just right for you. And sometimes you can get them for less - like this Black Friday season. Take a look of some of the offers I've collected for you.