Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
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La Growth Machine as a Sales Automation Tool – Top Alternatives

Lead generation and sales is no longer a game of combing through lists of phone numbers and hoping to close something. Thanks to tools like La Growth Machine, you can save time and money and reach more people with multichannel campaigns and professional lead management.
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Salesloft for Email Marketing: Features, Pricing, Competitors

Are you wondering why Salesloft users eventually switch to other tools? Well… they must have some serious reasons.  Let's take a quick look at what's really going on with Salesloft — its pros and cons, and why some marketers and salespeople are on the lookout for a different email marketing tool.
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Email Marketer’s Opinion on Waalaxy + 6 Alternatives

Choosing Waalaxy may be the answer to easy cold emailing and finding LinkedIn email addresses. But it’s not the only tool that promises such benefits. There are a bunch of equally good  (and for some even better) alternatives.
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Yesware: Does It Work for Cold Emails? Review and Competitors

Yesware is a decent choice, but it’s not the best. The best option depends on your budget, needs, and business goals. Each alternative we’ve covered offers something unique, so there’s something for everyone. 
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Top 6 Alternatives to Lemwarm For Better Outreach

Lemwarm helps your emails get noticed, which makes it a solid choice for boosting email outreach. Yet, it might not have everything everyone wants.  Sometimes you need and simply crave more — more tools, more features, more of everything. 
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Top Supersend Competitors for Cold Outreach in 2025

Want to run super simple outbound campaigns and close more deals with cold emails? For marketing and sales teams, the choice of their cold email tool in 2025 is increasingly complex. The market is competitive, and finding the right tool that will get you high delivery rates with new contacts can be tough.